Mumbai: In its mission to promote wellness, UK-based Vitabiotics recently launched their globally acclaimed brand Wellman in the Indian market. Wellman a vitamins & minerals health supplement for men is based on extensive international research and helps support men’s health.
In India, Wellman in India is endorsed by Virat Kohli, known for his batting accolades and dedication to fitness and the launch of Vitabiotics is spearheaded by Sandeep Ajgaonkar, Head of OTC Marketing – Meyer Vitabiotics with guidance and infusion of global experience from Rohit Shelatkar, VP – Vitabiotics London.
Boutique ad agency, The Bougainvillea Co. has bagged the concept, communication, creative and digital strategy whilst the Green Bark Consulting Co. brought to the table the right mix for the go-to-market strategy through activation & sales; to launch Wellman in the Indian market. Judy Patange, Creative Director of The Bougainvillea Co. and Amitabha Gangopadhyay, Director of Green Bark Consulting together came up with the communication strategy which aptly summarized Wellman by its tagline “Stay Fit. Be Sharp.”
The launch was further strengthened by media agency Publicis Beehive who crafted and executed the media planning and the Out of Home strategy. The TVC ad campaign created by Cornerstone Media featuring Virat Kohli truly brought out the essence of wellness in the celebrity’s life; endorsing his experience with Wellman.
Commenting on the same, Sandeep Ajgaonkar said “Finally, a product such as Wellman aims at not only enhancing the mental and physical wellbeing of people in this country, but also lays the foundation for emphasis on health as the backbone of a fast growing economy. This is precisely why it’s important for a niche and high-quality product such as Wellman to reach as many people as possible.”
Adding their views, Amitabha Gangopadhyay said, “Wellman will create a new mind space, driving a balance of aspiration with health.” While according to Judy Patange, “We aspire to reach our TG through all communication platforms by simplifying the science of proactive health.”
