• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Sunday, April 11, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Exclusive

Whatsapp leads among new brands: TAM AdEx-Television Advertising Report VII

by Felicia Menezes
August 8, 2020
in Exclusive, Featured
2 min read
Regional Language channels had 60% Ad Volumes’ share in Overall Television advertising during Jul – Sep’20: TAM report
Share Share ShareShare

The TAM AdEx-Television Advertising Report VII for period Apr-Jul’20*, the Part 1 of the report talks about the Overall Television Advertising during Jun-Jul’20*.

Advertising on Television during Jun’20-Jul’20*

  • 2,100+ Advertisers and 3,400+ Brands visible across 350+ Categories
  • 48,000+ hrs. of advertising volumes on Television in Jun-Jul’20*
  • Average Ad Volumes/Day in Jul’20* grew by 5% compared to Jun’20.

Week on Week TV Ad Volumes

Comparing week 29 to week 23, 37% growth in Television Ad Volumes, Week 29 observed highest Ad Volumes among weeks ranging from 23 to 29 except Wk. 26 and Ad Volumes on TV for last 5 weeks were above average Ad Volume of Wk. 23-29.

Average Ad Volumes/Day: Jun-Jul’20*

Avg. Ad Volumes/Day for the month of Jul’20* grew by 5% over Jun’20.

Top Sectors and Categories

Sector ‘Personal Care/Personal Hygiene’ topped with 22% share followed by F&B sector, the list of top 10 categories was dominated by FMCG sector and the top 50 categories holds 75% share of TV Ad Volumes.

Top Advertisers

During Jun-Jul’20*, the Top 10 advertisers together contributed 50% share of TV Ad Volumes. ‘HUL’ alone had more than 1/4th of the Ad Volume share followed by ‘Reckitt’ with 7% share.

No of Categories, Advertisers and Brands

A stable trend in tally of categories, advertisers and brands during last 7 weeks, 2% rise in avg. number of advertisers and brands during week 28-29 compared to week 23-27. Week 27 saw maximum number of advertisers and brands.

New* Advertisers and Brands each week

19% growth in tally of new advertisers in week 29 compared to week 28, no. of new brands grew by 8% in week 29 over week 28.

New* Advertisers and Brands on TV: Jun-Jul’20

Total 900+ New Advertisers and 1400+ new brands seen in Jun-Jul’20 over Apr-May’20, Vini Product topped list of new Advertisers and Whatsapp leads among new brands.

Tags: TAM AdEx-Television Advertising Report VIITelevision advertising

Related Posts

Ariel India’s #SonsShareTheLoad make it to WARC's most awarded work for media excellence in 2020
Advertising

Ariel India’s #SonsShareTheLoad make it to WARC’s most awarded work for media excellence in 2020

by Editorial
April 10, 2021
0

Mumbai: Ariel India is committed to progressing the lives of women across the country because women are the backbone of...

Read more
Flags Communications bags Marcom mandate for launching first of its kind On-Demand home Services app in the Indian Market
Advertising

Flags Communications bags Marcom mandate for launching first of its kind On-Demand home Services app in the Indian Market

by Editorial
April 10, 2021
0

New Delhi: New Delhi-based, Flags Communications has bagged a 360-degree Marcom mandate for launching the first of its kind On-Demand...

Read more
LV Krishnan, CEO, TAM Media Research

Digital spend has increased from 13% to 21% in the South Indian Market, LV Krishnan, CEO, TAM Media Research

April 9, 2021
The biggest tool in animation that we have is that we are the only channel available in 8 regional languages: Leena Lele Dutta - Sony Pictures Networks India

The biggest tool in animation that we have is that we are the only channel available in 8 regional languages: Leena Lele Dutta, Sony Pictures Networks India

April 9, 2021
Celebrating 14 Years of IPL Advertisement

Celebrating 14 Years of IPL Advertisement

April 9, 2021
How Digital Platforms are gearing up for the upcoming IPL season

How Digital Platforms are gearing up for the upcoming IPL season

April 9, 2021
GoNutsUSP is the depth of experience we have as founders across technology, scaling start-ups and entertainment: Joji George - Gonuts

GoNuts USP is the depth of experience we have as founders across technology, scaling start-ups and entertainment: Joji George

April 8, 2021
Through progressive initiatives and campaigns, we as a brand can bring women’s personal needs to the forefront: Sahil Dharia - Soothe Healthcare

Through progressive initiatives and campaigns, We as a brand can bring women’s personal needs to the forefront: Sahil Dharia, Soothe Healthcare

April 7, 2021

Subscribe to Newsletters

Trending

Sidharth TV Network to launch 4 Channels in Orissa; Starts test run for 'Sidharth Bhakti'
Featured

Sidharth TV Network to launch 4 Channels in Orissa; Starts test run for ‘Sidharth Bhakti’

by Editorial
April 10, 2021
0

Sitaram Agarwal, who launched the Sarthak TV in 2010 and later sold it to ZEEL in 2015 has started his...

ZEE Keralam to do a Direct to TV release of the film “Krishnankutty Pani Thudangi” on April 11, 7 PM

ZEE Keralam to do a Direct to TV release of the film “Krishnankutty Pani Thudangi” on April 11, 7 PM

April 7, 2021
Kooku OTT App launches new web series ‘Lolita PG House’

Kooku OTT App launches new web series ‘Lolita PG House’

April 2, 2021
Viacom18 appoints Chanpreet Arora as Business Head - AVOD (Voot) & Vineet Govil as Chief Technology Officer, Viacom18 Digital Ventures

Viacom18 appoints Chanpreet Arora as Business Head – AVOD (Voot) & Vineet Govil as CTO, Digital Ventures

April 8, 2021
Star Jalsha Paribar Award 2021

Star Jalsha to telecast Star Jalsha Paribar Award 2021 on 4th April

March 31, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.