Mumbai: White Rivers Media has been awarded the digital creative mandate for Bombay Times, Delhi Times, and all other Metro Supplements of The Times of India. This strategic partnership aims to elevate the digital presence of the country’s leading entertainment and lifestyle publications through immersive storytelling, innovative strategy, and youth-centric content.
With this mandate, White Rivers Media will lead strategy development, content orchestration, and platform management across key digital channels. The goal is to engage Gen Z and millennial audiences while amplifying the cultural voice of the Metro Supplements through cutting-edge multimedia campaigns.
“Bombay Times, Delhi Times along with 41 other Metro Supplements are a staple in the entertainment and lifestyle narrative,” said Aabha Sachdev, Brand Head, The Times of India Metro Supplements. “With White Rivers Media, we look forward to propelling our cultural influence with newer audiences. This partnership aligns with our vision to be a definitive voice for the urban diaspora.”
Mitesh Kothari, Co-Founder and Chief Creative Officer at White Rivers Media, added, “It’s a strategic opportunity—elevating digital engagement for one of India’s most influential entertainment publications. We’re architecting authentic experiences that connect both loyal readers and new-age consumers, enabling these publications to scale their cultural influence and shape the next phase of digital growth.”
Leveraging its proprietary ‘Cul-tech Curation’ matrix and AI-driven expertise, White Rivers Media is set to help the Metro Supplements pioneer impactful digital strategies that drive relevance and resonance in India’s rapidly evolving content landscape.
