In the year since Santosh Padhi took over as CCO and Ayesha Ghosh joined as President W+K India, the agency has seen significant hires at the top level. And it has announced two more. Snigdha Bose and Tania Dey will join the agency’s Delhi and Mumbai offices, respectively.
While both Bose and Dey bring in skills in customer experience roadmaps and building omnichannel brands, Dey is particularly interested in the intersection of technology and human behaviour while Bose has been a qualitative researcher, when she honed her understanding of the subconscious motivations that guide people’s decisions and behaviour.
Over the last year, the agency opened up an office in Mumbai and had Anirban Roy joining as Strategy Head, Kapil Batra as NCD and Shreekant Srinivasan as Head of Delhi.
The agency has clients such as Jio 5G, Clove Dental, and Casio G Shock.
Roy, commented: “For the past year, we have been working towards onboarding the right kind of people and an eclectic mix of brands that we want to work with – so I am happy to have found Tania Dey and Snigdha Bose. They bring very different skills to the table which will add different colours to the strategic function. I am confident that they will influence both the creative output and the business outcome for our clients.”
Ghosh, President, said, “W+K’s creative prowess is what it is because it is guided by depth. Talented people like Tania and Snigdha are the ones who dig deep while not being afraid to take intuitive leaps. With them on board, we feel further inspired and strengthened.”
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