New Delhi: Wieden+Kennedy Delhi has announced the appointment of Lubna Khan as the agency’s new Head of Strategy.
Lubna brings over 18 years of experience in strategy and innovation to her new role. She is also a clinically trained psychologist, and continues to explore new ways of using insight for behavioral change.
Prior to W+K Delhi, Lubna was at Leo Burnett Orchard, where she was the National Strategy Head until she left the agency in January 2017. Over the course of her career, Lubna has worked across a diverse set of categories, partnering with organizations like Amazon, P&G, ITC, Wipro, Nestle, GSK Consumer Healthcare, Suntory, Maybank, Kao, Samsung, Microsoft, Nokia, LG, and Airtel, to create communication with demonstrable impact on brands, businesses, culture and people. She has previously also worked with WPP agencies including Grey, JWT, Wunderman and Y & R, in both India and Malaysia.
Commenting on the latest addition to the team, Sidharth Loyal, Managing Director, W+K Delhi said, “As W+K enters into its next phase of growth, it is our commitment to further reinforce and build on our strategic offering to help deliver a more effective creative product, and Lubna’s extensive experience combined with a unique insight into human psychology is a definite asset”.
In addition, Lubna has been recognized by WPP’s Atticus Awards for her work in the area of Innovation Strategy, and has also won several effectiveness awards, including the APAC Effie, The Warc Prize for Asian Strategy, The International AME and the Asian Marketing Effectiveness and Strategy Award.
“I am excited to join the Wieden+Kennedy family, with its unique creative culture and an amazingly talented bunch of people. I look forward to helping brands in India grow and thrive, utilizing the breakthrough power of strategic creativity,” said Lubna.
Lubna has also co-authored a book on Strategic Communication for HIV/ AIDS, which still serves as the core reference for the Government of India.