Kochi: Wipro Consumer Care & Lighting’s foods business, under its Brahmins brand, has introduced Brahmins Xpress Mix, a ready-to-cook breakfast range aimed at addressing the evolving needs of urban consumers seeking convenience without compromising on traditional taste.
The new range blends home-style flavours with quick preparation formats, enabling consumers to prepare breakfast in under 10 minutes. Designed to simplify daily meal decisions, the offering caters to fast-paced lifestyles while staying aligned with vegetarian preferences and clean ingredient standards.
With Brahmins Xpress Mix, the company is strengthening its presence in the everyday breakfast category. The portfolio includes eight staple Indian offerings—Rice Idli, Rice Dosa, Rava Idli, Rava Dosa, Ragi Idli, Ragi Dosa, Upma, and Poha. While Poha and Upma can be prepared in as little as three minutes, the remaining products are designed for easy preparation within 10 minutes.
The range highlights naturally occurring protein content, contains no artificial enhancements, and follows preservative-free formulations, reinforcing the brand’s focus on quality and transparency.
Commenting on the launch, Anil Chugh, President of Wipro Foods, said, “For nearly four decades, Brahmins has built its reputation on trust, purity, and consistent standards, supported by production in a 100% vegetarian manufacturing facility. As consumer expectations evolve, our focus is on applying structured innovation, strong quality systems, and process automation to deliver products that stay true to the brand’s core values while meeting modern consumption needs. “Brahmins Xpress Mix” represents a measured step in that direction as we scale the brand nationally.”
Sunny Thomas, Business Head – Nirapara and Brahmins, Wipro Foods, added, ”Brahmins Xpress Mix” has been developed for young consumers seeking breakfast solutions that are quick to prepare and easy to integrate into daily routines. The focus has been on simplifying the cooking process while retaining authentic taste with preservative-free formulations. The brand is also expanding availability across quick commerce and trade channels to ensure wider accessibility in new markets.”
Priced at ₹75–80 for Idli and Dosa packs (200g) and ₹30–40 for Poha and Upma packs (60g), the range is currently available across general and modern trade outlets in Karnataka and Kerala, and nationally via Swiggy Instamart. The company plans to expand distribution across additional e-commerce platforms and key urban markets including Bengaluru, Mumbai, Delhi, Hyderabad, Chennai, Jaipur, and Pondicherry.
The launch reflects Wipro Consumer Care & Lighting’s broader strategy to innovate within traditional food categories, aligning heritage offerings with modern consumption patterns and convenience-led formats.
