Mumbai: Wondrlab, a platform-first creative and content network, has announced the appointment of Abbas Mirza as Content Lead at WYP (What’s Your Problem) — the digital creative and content agency within the Wondrlab ecosystem.
Mirza will report to Amit Akali, Co-founder and CCO of Wondrlab, and will work closely with Dipti Rode, one of the network’s senior creative leaders, to spearhead content and creative strategy across key accounts.
A Cannes Lions winner and recipient of the prestigious Governor’s Award, Abbas brings over 15 years of experience in building impactful, culturally resonant, and tech-forward content. His award-winning portfolio includes standout campaigns for some of India’s biggest brands such as Colgate, HDFC Bank, Ariel, Parachute Advanced, McDowell’s No.1, Whisper, Raymond, Gillette, and Reliance Smart, among others.
Notable projects in his career include Ariel’s “Share the Load”, Bio-Oil’s “Pregathon”, HDFC Bank’s “Vigil Aunty”, and Colgate MaxFresh’s “CID Investigation”, many of which have been recognised on global and national stages.
Amit Akali, CCO and Co-founder of Wondrlab, commented on the appointment, “Abbas joins us as Content Lead in what is a pivotal role at WYP. He will be partnering with Dipti Rode, one of our most seasoned and sharpest creative leaders, to drive content and creative excellence across key accounts. With his rich experience and award-winning body of work, I’m excited to see the kind of magic this duo will bring to the table. Wishing them both the very best in this journey.”
Expressing his enthusiasm for the new role, Abbas Mirza said, “For a creative professional, staying ahead of the curve is everything. With the rise of AI and next-gen tools, it’s essential to be at a place that embraces the future with the right creative vision, and Wondrlab is exactly that. I’m thrilled to collaborate with a dynamic team of young creatives and learn from a legendary leader like Amit Akali.”
With this strategic hire, Wondrlab reinforces its commitment to delivering cutting-edge, culturally intelligent content that aligns with the evolving demands of a platform-first world.
