Worldline has unveiled its new brand identity. With its global footprint and dedication to reliability, innovation, and sustainability, Worldline is focused on accelerating the development of a trusted payments industry and further shaping the way we play, live, and do business.
To reflect this, the Group’s brands will be operating under one clear banner – Worldline – and previous brands will now be known as Worldline. The Ingenico brand, a leading brand in its market segment, will continue to be used by the Terminals, Solutions & Services business line.
Announcing the launch of the new brand identity, Gilles Grapinet, Chairman and CEO of Worldline, said “Worldline fully supports the people, merchants, banks, and institutions who process and accept payments. Every day, our expert team of ‘Worldliners’ is deeply committed to delivering trusted solutions to our clients, supporting their own growth and development ambitions in our fast-evolving digital world. As a leading consolidator of the payments industry, Worldline has inherited the know-how, talent, and creativity from the many great companies that joined us. It is now time to consolidate our rich brand portfolio and turn Worldline into a truly global brand after many years of active and successful integrations. I am proud that as we move forward, we do so with a renewed and distinctive identity that encapsulates what Worldline is and what we stand for: a strong, sustainable, and trusted company dedicated to playing a leading role for the future of payments in Europe and beyond, for the benefit of all its customers and the wider societies that we serve.”
Worldline brand’s evolution
For nearly five decades, the Group has grown organically and through many mergers and acquisitions, resulting in a large number of different brands under the Worldline umbrella, making the Worldline brand itself evolve through time. In parallel, the Group reached a significant milestone in its history in January 2020 when it became a fully independent company, separate from Atos, following the carve-out in 2019. All Group’s brands will now be consolidated and harmonized under the same architecture and distinctive new branding identity.
Trust at the very heart of Worldline’s new branding
Being used daily by billions of consumers, digital payments have always been built and operated with a maximum focus on convenience, user-friendliness, efficiency, security, and regulatory compliance. These are fundamental pillars that ensure we can always reach the highest level of collective trust in the digital payment system: trust between the payers and the payees, trust between the stakeholders of the payment ecosystem, trust in the privacy of the personal data, trust in the resilience and security of the payment infrastructures. It is why trust has always been and will always be at the core of Worldline’s offering and is therefore at the heart of the new branding. Ensuring trusted and secure payments and transactions have been the foundation and will be the continuous element to further grow Worldline’s reputation towards its internal and external stakeholders. The Group’s new branding marks a new chapter in Worldline’s journey, bringing together the Company’s Purpose, values, and visual identity whilst encompassing its vision.
- Ranked amongst the world’s top five companies in payments
- A team of over +20,000 Worldliners
- Three strategic acquisitions were announced in 2021 in Greece, Italy, and the Nordics
- Serving over 1M merchants and over 320 financial institutions