London: WPP has announced a further simplification of its corporate structure with the full acquisition of T&Pm, bringing the multi-disciplinary agency entirely under the WPP umbrella. T&Pm, which will continue to operate as a standalone agency, will now leverage WPP’s AI-powered marketing operating system, WPP Open, at the core of its innovative marketing models, driving growth through cutting-edge client solutions.
The integration of WPP Open marks a new phase for T&Pm, which has long been known for its industry-leading, integrated approach to marketing. By embedding AI tools within its operations, T&Pm is poised to enhance its ability to deliver creativity, speed, and efficiency, further solidifying its position as an innovator in the rapidly evolving digital landscape.
T&Pm, founded in 2001 by Johnny Hornby and his partners, has built a strong reputation as a forward-thinking agency with a diverse portfolio of global and local clients, including Amazon, Argos, British Gas, EA, Mars, NatWest, News UK, and Toyota. With approximately 1,800 employees across 42 locations worldwide, T&Pm has grown significantly since WPP first took a 49.9% stake in the agency in 2007, later increasing its ownership to a majority in 2019.
WPP’s continued investment in T&Pm has enabled the agency to expand into media, leveraging the global buying power and expertise of WPP’s GroupM division. The agency has also pioneered the concept of embedded teams working directly with clients—an agile and integrated approach that has become increasingly relevant in today’s fast-paced, digital-first world.
Mark Read, CEO of WPP, commented: “Two years ago, I showed Johnny the early versions of WPP Open, and he immediately recognised its transformational potential. Since then, T&Pm has been one of our strongest advocates, and this full acquisition will further strengthen our ability to deliver AI-powered marketing solutions for clients.”
Johnny Hornby, founder and CEO of T&Pm, added: “This is an incredibly exciting new chapter for T&Pm. Our belief in the agility of integrated teams has driven our success globally, and the integration of WPP Open will allow us to accelerate the speed at which we can deliver growth for our clients. WPP’s early investment in AI gives us a significant competitive advantage in the market.”
