WPP has entered into a strategic partnership with enterprise software company Sprinklr to improve customer experiences.
WPP and Sprinklr will create integrated AI solutions to help clients offer more personalised and consistent experiences for customers through the latter’s customer experience management platform.
In today’s world, having advanced AI tools is crucial to create a consistent and seamless customer experience across various channels. These tools will help brands connect with, engage, and better understand their customers at scale.
Working with over 1,400 brands including many of WPP’s largest clients, the Sprinklr platform provides a comprehensive view of data for insights and analytics.
Through this partnership, WPP will become Sprinklr’s first global agency partner, and the two companies will collaborate on a new offering, CX Live AI, that connects Sprinklr’s AI+ platform, which includes both customised AI models and generative AI capabilities, with WPP’s AI resources. The joint offering will help WPP teams create optimised content that reaches the right audiences.
WPP and Sprinklr are already collaborating on solutions with select clients, such as The Coca-Cola Company, where teams leverage AI insights around customer engagement to inform creative development and channel selection.
The companies will work together on shared data, analytics, and solution development for joint clients.
Stephan Pretorius, CTO, WPP, said, “Through the seamless integration of WPP’s AI toolset with Sprinklr’s AI+ platform, we are reshaping how brands can connect with their audiences. This partnership enhances our existing AI capabilities and enables our clients to create customer experiences across all touchpoints, further solidifying our position as a leader amidst the technology revolution that is transforming our industry.”
Ragy Thomas, CEO and Founder, Sprinklr, said, “Sprinklr and WPP serve many of the world’s most iconic brands. Together, this partnership will enable customers to effectively deploy AI that will result in measurable productivity, cost savings, and the seamless experiences customers have come to expect today. Integrating Sprinklr’s AI-powered Unified-CXM platform with WPP’s AI toolset will help our shared customers quickly adopt the latest AI technologies while ensuring the enterprise-grade privacy, security, and governance that Sprinklr and WPP have built our businesses on.”
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