Monday, July 14, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

‘WROGN’ and ‘IMARA’ extends USPL’s association with team RCB for this IPL Season

by MN4U Bureau
April 3, 2018
in Featured, Marketing
Reading Time: 3 mins read
A A
‘WROGN’ and ‘IMARA’ extends USPL’s association with team RCB for this IPL Season

Share Share ShareShare

Mumbai: Universal Sportsbiz Pvt. Ltd (USPL) today announced that WROGN TM – India’s leading celebrity breakaway youth fashion brand, and IMARATM – the women’s ethnic wear brand will be the “Official Lifestyle Partners” for team Royal Challengers Bangalore (RCB), the Bangalore based franchise of the Indian Premier League (IPL) for the 11th edition of the upcoming T20 bonanza.

ADVERTISEMENT

WROGN fashion will add the right style to the RCB team with the squad sporting WROGN’s trendy and quirky designs off the field, and sporting the WROGN logo on their caps and helmets when in action on the field. On the home ground, WROGN’s funky in-stadia branding will add colour and enhance the vibrant and lively atmosphere during the matches.

IMARA, a contemporary interpretation of the conventional with a refreshing take on ethnic designs, will be the first women’s fashion brand to be an Official Lifestyle Partner for a team in the 11th edition of the T20 series.

Anjana Reddy
Anjana Reddy

Anjana Reddy, Founder, USPL said, “We are delighted that this season, two of our fashion brands, WROGN and IMARA are associating with team RCB, and we wish RCB all success as they #PLAYBOLD at T20 this season! This will give fans and our customers the opportunity to engage with the team and watch them in action!” Commenting on the growth in female viewership in the recent past, she added, “There has been a global increase in female viewership for sports events. In India too, women and children comprise a significant portion of the viewership pie, especially in T20, with a high entertainment quotient. The T20 matches have seen a significant growth in female viewership year on year with last year’s edition having 45% of its viewers as females. IMARA is the first women’s brand in the country to be an Official Lifestyle Partner for a team in the IPL, and Jacqueline Fernandez’s energy and youthfulness combined with her definitive fashion sense and incredible connect with fans will definitely add to the collaboration.”

Commenting on the association, Bollywood star and the face of IMARA, Jacqueline Fernandez said, “I am delighted with IMARA’s association with RCB as the Official Lifestyle Partner. It is a matter of pride that my brand IMARA will be the first women’s fashion brand to have this association.”

The two brands have comprehensive plans to engage and interact with RCB fans and customers at their outlets across the country. The association will be promoted across digital properties of RCB, WROGN and IMARA including the official websites and social media channels. Customer will also have the opportunity to get tickets to RCB matches on shopping either online or in stores.

Amrit Thomas
Amrit Thomas

Commenting on the association, Amrit Thomas, Chairman, RCB said, “We are glad to be associated this season with WROGN again and extend the association to IMARA which will be appreciated by the female fans of team RCB. The edgy WROGN and stylish IMARA fashion brands reflect the #PLAYBOLDTM attitude of the RCB team and are a perfect brand fit. We are sure RCB supporters will appreciate the opportunities to get tickets to RCB matches on shopping either online or in stores, and to engage and interact with team RCB.”

Mr. Vikramaditya Reddy, COO, USPL stated, “After our association with RCB last season with WROGN, we are thrilled to partner with RCB once again, this time with two of our fashion brands – WROGN and IMARA! Fans can look forward to seeing the RCB squad playing to their strength on the field complemented and inspired by the comfortable, stylish and unconventional WROGN merchandise. IMARA customers will get the opportunity to engage with the team and watch them in action! I am sure that our customers will support RCB and follow their journey in the 11th season of these T20 matches with great interest!”

Last season, the T20 matches had achieved a 24 percent jump in television and digital viewership as compared to 9th edition. The average impressions per match stood at 21.18 million as against 17.11 million in 2016. This year, the player auction itself received a record viewership of 46.5 million on television that was six times more than that last year, and digital viewership five times more. This season, the T20 matches are expected to see record viewership of about 30 million average viewership per match.

Tags: ImaraIPL seasonteam RCBUSPL’s associationwomen’s ethnic wear brand‘WROGN’‘WROGN’ and ‘IMARA’“Official Lifestyle Partners”

RECENT POSTS

Bobby Deol becomes the new brand ambassador of J. Hampstead
Marketing

Bobby Deol becomes the new brand ambassador of J. Hampstead

July 14, 2025
0

Mumbai: J. Hampstead has announced celebrated actor Bobby Deol as its new brand ambassador, signaling a stylish new chapter for...

Read more
Yuvraj & Abhishek Front Launch as Agilitas Bets Big on Lotto’s ₹1,000‑Crore Future
Marketing

Yuvraj & Abhishek Front Launch as Agilitas Bets Big on Lotto’s ₹1,000‑Crore Future

July 14, 2025
0

Mumbai: Agilitas Sports, an end-to-end sportswear platform, has officially launched the iconic Italian sportswear brand Lotto in India. Backed by...

Read more
Knauf India names Gaunik Jeet Singh as Head of Marketing
Marketing

Knauf India names Gaunik Jeet Singh as Head of Marketing

July 12, 2025
0

New Delhi: Knauf India, a leading provider of Drywall and Ceiling Solutions, has announced the appointment of Gaunik Jeet Singh as...

Read more
Rohan Corporation Appoints Shah Rukh Khan as Brand Ambassador for Karnataka; Announces 15 Mega Projects for 2025
Marketing

Rohan Corporation Appoints Shah Rukh Khan as Brand Ambassador for Karnataka; Announces 15 Mega Projects for 2025

July 12, 2025
0

Mangaluru: In a landmark move aimed at redefining the urban narrative of Karnataka, leading real estate developer Rohan Corporation has...

Read more
Lola Cars and Warner Bros. Discovery Forge Multi-Year Partnership with Electrifying Superman Livery for Berlin E-Prix
Marketing

Lola Cars and Warner Bros. Discovery Forge Multi-Year Partnership with Electrifying Superman Livery for Berlin E-Prix

July 12, 2025
0

Mumbai: Motorsport innovation meets superhero spectacle as Lola Cars and Warner Bros. Discovery announce a dynamic multi-year partnership that combines...

Read more
Malaysia Airlines enhances campaign with upgraded experiences and exclusive offers
Marketing

Malaysia Airlines enhances campaign with upgraded experiences and exclusive offers

July 12, 2025
0

Mumbai: Malaysia Airlines is amplifying its popular “Time for Memorable Journeys” campaign with a limited-time global fare showcase and a...

Read more

LATEST NEWS

iCubesWire appoints Shashank B. V. as Business Director, Sales (South)

iCubesWire appoints Shashank B. V. as Business Director, Sales (South)

July 14, 2025
Tourism New Zealand Partners with Rajkummar Rao & Patralekhaa for #BeyondTheFilter Campaign, Showcasing Authentic Kiwi Experiences

Tourism New Zealand Partners with Rajkummar Rao & Patralekhaa for #BeyondTheFilter Campaign, Showcasing Authentic Kiwi Experiences

July 14, 2025

ANALYSIS

A Tale of Two Finals: How India’s Absence Impacted Ad Volumes in ICC Test Championship 2025
Analysis

A Tale of Two Finals: How India’s Absence Impacted Ad Volumes in ICC Test Championship 2025

July 12, 2025
0

The ICC Test Championship Final is not just a battle for the crown of cricket’s purest format — it’s also...

PEOPLE

Moneyboxx Finance appoints Raj Bans Lal as National Credit Head
People

Moneyboxx Finance appoints Raj Bans Lal as National Credit Head

July 14, 2025
0

Mumbai: Moneyboxx Finance Limited, a BSE-listed NBFC dedicated to bridging the credit gap for micro and small enterprises in underserved...

MARKETING

Bobby Deol becomes the new brand ambassador of J. Hampstead
Marketing

Bobby Deol becomes the new brand ambassador of J. Hampstead

July 14, 2025
0

Mumbai: J. Hampstead has announced celebrated actor Bobby Deol as its new brand ambassador, signaling a stylish new chapter for...

Subscribe to Newsletters

ADVERTISING

iCubesWire appoints Shashank B. V. as Business Director, Sales (South)
Advertising

iCubesWire appoints Shashank B. V. as Business Director, Sales (South)

July 14, 2025
0

Mumbai: iCubesWire, a global MarTech solution provider in performance, influencer, and content marketing, has announced the appointment of Shashank B....

PRINT

Vikatan Group MD B Srinivasan to Speak at FIPP World Media Congress on Deepening Audience Connections
Media

Vikatan Group MD B Srinivasan to Speak at FIPP World Media Congress on Deepening Audience Connections

June 27, 2025
0

Chennai: As Indian media house Vikatan Group approaches its centenary, Managing Director B Srinivasan is set to speak at the...

AUTHOR'S CORNER

Why the Future Belongs to Integrated Agencies That Can Think, Create, and Execute Under One Roof
Authors Corner

Why the Future Belongs to Integrated Agencies That Can Think, Create, and Execute Under One Roof

July 14, 2025
0

In a world where trends shift in days, algorithms evolve by the hour, and consumers are flooded with content every...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

WPP Media Transforms Cinema Ceilings for Indriya’s Aasmaniyat Launch in a Groundbreaking Brand Activation

WPP Media Transforms Cinema Ceilings for Indriya’s Aasmaniyat Launch in a Groundbreaking Brand Activation

July 14, 2025
iCubesWire appoints Shashank B. V. as Business Director, Sales (South)

iCubesWire appoints Shashank B. V. as Business Director, Sales (South)

July 14, 2025
Tourism New Zealand Partners with Rajkummar Rao & Patralekhaa for #BeyondTheFilter Campaign, Showcasing Authentic Kiwi Experiences

Tourism New Zealand Partners with Rajkummar Rao & Patralekhaa for #BeyondTheFilter Campaign, Showcasing Authentic Kiwi Experiences

July 14, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.