Sun Pharma Consumer Healthcare has launched a new campaign for its flagship consumer healthcare brand, Revital H featuring Akshay Kumar. The high decibel integrated campaign which has kicked off today will air in eight key languages across TV, digital platforms & print pan India. The campaign has been conceptualized by Wunderman Thompson Mumbai.
The campaign aims to educate consumers to recognize the signs of fatigue caused by inadequate diet and take action by supplementing their diet with Revital H. With its unique combination of Natural Ginseng, 10 Vitamins & 9 Minerals, Revital H helps boost energy and improves stamina, ensuring that your body is charged and energetic all day, every day.
Commenting on the campaign, Vidhi Shanghvi, Head, Sun Pharma Consumer Healthcare said, “Revital H has been the market leader in the multivitamin category in India, helping consumers live healthier, active lives for over three decades. It is trusted by millions in the country. The new campaign is aimed at building relevance for the brand in today’s lifestyle context by educating people to take charge of their health.”
Speaking on his association with Revital H, actor Akshay Kumar said, “I am proud to continue my association with Revital H for the last 4 years. ‘Apni Body ki Suno’ is a fresh take by Revital H with a clear call to everyone to recognize signs of lack of energy & stamina and take charge to stay energetic and fit.”
Samarth Shrivastava, Sr. VP & Exec Business Director Wunderman Thompson Mumbai commented, “We have recently partnered with Sun Pharma to build Revital H into a stronger brand. The new work of ‘Apni Body Ki Suno’ captures the guiding insight plus the consumer pain point in a relatable narrative with brand ambassador advocacy, and delivers a clear message in a light-hearted way to drive relevance to the prospective consumer.”
