Mumbai: Wunderman Thompson Kolkata has released a special animated film #TheCoverOverUs for Tata Shaktee – a brand of GC roofing sheets from Tata Steel. This film depicts how a mother’s love is like a roof and is always there to provide shelter to a child. #TheCoverOverUs looks at a mother’s role through her little one’s eyes.
The film revolves around the different ways a mother always protects and supports her child at every stage of life and how he/she does the same for the mother, on reaching adulthood. The film signs off with ‘Sar ke upar chhat ho tum, Maa, suraksha ki shaktee ho tum’, celebrating how a mother’s love and protection are like a strong roof over a child’s head. The strength of the product is reflected in the mother’s love that protects and gives shelter to her baby.
View the film here:
Credits:
Client: Tata Shaktee – a brand of Tata Steel
Agency: Wunderman Thompson
Project Head: Vijay Jacob Parakkal,
Sr. VP & Managing Partner
Creative Team:
Arjun Mukherjee, VP &ECD
Kaushik Roy, Creative Supervisor
Partha Chowdhury, Sr. Creative Director
Altaf Hossain, Creative Supervisor
Subhrakanti Mandal: Art Director
Nuzhath Enayath: Copywriter
Account Management:
Sayam Bhadra, Vice President & Client Services Director
Nilanjan Sarkar, Client Services Director
Aakruti Shah, Senior Account Executive
Trisha Bhattacharjee, Account Executive
Production House: Light Bulb Motion Pictures
Director: Pinaki Bose
Executive Producer: Pagarav Patel
Producer: Binal Valand
Music Composer: Mayukh Mainak
Kid Singer: Sufi
Male Singer: Kinjal
Animation & Post Production: Team Light Bulb
