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Home Brand Stories

Wunderman Thompson Kolkata releases new film #TheCoverOverUs for Tata Shaktee this Mother’s Day

by Editorial
May 9, 2022
in Brand Stories, Featured
Reading Time: 1 min read
A A
Wunderman Thompson Kolkata releases new film #TheCoverOverUs for Tata Shaktee this Mother’s Day
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Mumbai: Wunderman Thompson Kolkata has released a special animated film #TheCoverOverUs for Tata Shaktee – a brand of GC roofing sheets from Tata Steel. This film depicts how a mother’s love is like a roof and is always there to provide shelter to a child. #TheCoverOverUs looks at a mother’s role through her little one’s eyes.

The film revolves around the different ways a mother always protects and supports her child at every stage of life and how he/she does the same for the mother, on reaching adulthood. The film signs off with ‘Sar ke upar chhat ho tum, Maa, suraksha ki shaktee ho tum’, celebrating how a mother’s love and protection are like a strong roof over a child’s head. The strength of the product is reflected in the mother’s love that protects and gives shelter to her baby.

View the film here:

Credits:

Client: Tata Shaktee – a brand of Tata Steel

Agency: Wunderman Thompson

Project Head: Vijay Jacob Parakkal,

Sr. VP & Managing Partner

Creative Team:

Arjun Mukherjee, VP &ECD

Kaushik Roy, Creative Supervisor

Partha Chowdhury, Sr. Creative Director

Altaf Hossain, Creative Supervisor

Subhrakanti Mandal: Art Director

Nuzhath Enayath: Copywriter

Account Management:

Sayam Bhadra, Vice President & Client Services Director

Nilanjan Sarkar, Client Services Director

Aakruti Shah, Senior Account Executive

Trisha Bhattacharjee, Account Executive

Production House: Light Bulb Motion Pictures

Director: Pinaki Bose

Executive Producer: Pagarav Patel

Producer: Binal Valand

Music Composer: Mayukh Mainak

Kid Singer: Sufi

Male Singer: Kinjal

Animation & Post Production: Team Light Bulb

Tags: Mother’s DayTata ShakteeTheCoverOverUsWunderman Thompson Kolkata

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