New Delhi: Wybor, an Indian consumer electronics brand under the MEPL Group, has announced the signing of renowned Indian cricketer Axar Patel as its brand ambassador. This partnership signifies a significant step for Wybor as it solidifies its position as a trusted and innovative player in the Indian market.
Founded in 2017, Wybor has rapidly established itself in the Indian consumer electronics landscape. Originally launched as a dynamic online marketplace, the brand gained recognition for its commitment to cutting-edge technology and high-quality products. In response to evolving customer needs, Wybor has strategically expanded its reach by developing a robust network of dealers and distributors across the country, enhancing accessibility through traditional retail channels.
Wybor’s extensive product portfolio caters to a wide array of consumer requirements, featuring offerings such as Google QLED TVs, heavy-duty inverter split air conditioners, semi-automatic washing machines, air coolers, and smartwatches. Backed by the 45-year legacy of MEPL Group, a well-regarded name in the Original Equipment Manufacturer (OEM) space, Wybor is committed to the “Make in India” initiative, ensuring that its products are of the highest quality and built with advanced technology. The company also champions diversity, with over 50% of its workforce being female, promoting an inclusive work environment.
Axar Patel’s exceptional all-rounder cricketing skills, dedication, and commitment to excellence align seamlessly with Wybor’s brand values. “I’m honored to partner with Wybor, a brand that not only delivers innovative products but also shares my passion for excellence and pushing boundaries. I look forward to being part of Wybor’s journey as it continues to grow as a top Indian brand,” said Axar Patel.
Gagan Preet Singh Malhotra, Director of Malhotra Electronics Pvt Ltd, expressed excitement about the partnership: “We are thrilled to partner with Axar Patel, whose dedication, versatility, and hardworking spirit reflect the values we uphold at Wybor. As an all-rounder and a proud Indian, he embodies the same excellence we bring to our products. With a 45-year manufacturing legacy from the MEPL Group, Wybor continues to grow as a trusted, premium Indian brand.”
Puneet Solanki, Head of Talent at Sportcell, added, “We at Sportcell are proud to have played a pivotal role in aligning Wybor with Axar Patel. Axar’s exceptional talent, discipline, and unwavering determination mirror the values that Wybor stands for. This partnership marks the beginning of a dynamic collaboration, and we are excited to witness how it will elevate both the brand and the athlete.”
This collaboration promises to enhance Wybor’s visibility and engagement in the competitive consumer electronics market, leveraging Axar Patel’s popularity and credibility.
