Bengaluru: Xiaomi India has revolutionized outdoor advertising with a bold and innovative campaign for its Redmi Note 14 5G Series. The campaign, activated across New Delhi, Mumbai, Bengaluru, and Hyderabad, creatively highlights the smartphone’s extreme durability using CGI technology and live-action elements.
At iconic locations such as Connaught Place (Delhi), MG Road (Bengaluru), Marine Drive (Mumbai), and Charminar (Hyderabad), the campaign captivated onlookers with a dramatic display of the phone’s toughness. The CGI-enabled billboard starts with a digital representation of the smartphone bursting out, only to transition into a live-action scene where an actual Redmi Note 14 is dropped to the ground and run over by a vehicle. Defying expectations, the phone emerges unscathed, demonstrating its resilience and creating a compelling visual experience that blends anxiety, surprise, and relief.
The campaign has sparked significant buzz both offline and online, with the hashtag #RedmiNote14Series trending on X (formerly Twitter) and reaching over 8.6 million users. Social media influencers, meme creators, and marketing enthusiasts joined the conversation, applauding the campaign’s creativity and the phone’s standout features like Flagship Corning® Gorilla® Glass Victus® 2, IP68 Water Resistance, and a 6200mAh battery.
“We are committed to consistently push the boundaries of smartphone technology to keep up with the lifestyles of our consumers. With the Redmi Note 14 5G Series, we wanted to go beyond traditional product launches and engage our audience, giving them a first-hand experience of the product’s durability and strength. We wanted to get creative with our approach to showcasing the features of our product. With this dynamic and innovative campaign, we have combined the virtual world with reality to offer a reliable companion in the Redmi Note 14. The incredible response—both on the ground and across social media—gave us confidence about how much our consumers resonate with the idea and how the product keeps up with the everyday hustle of our users”, said Suraksha R, Director, Marketing, Xiaomi India.
The campaign has even drawn nostalgic comparisons to the iconic durability of classic Nokia phones, further cementing the Redmi Note 14 Series as a modern benchmark for toughness. With its unique approach to storytelling and engagement, Xiaomi has successfully redefined outdoor advertising while reinforcing consumer confidence in its products.
