Monday, December 22, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Y&A Transformation to officially launch Channel Factory at ad:tech New Delhi

by MN4U Bureau
March 14, 2023
in Featured, Advertising
Reading Time: 1 min read
A A
Channel Factory’s ViewIQ reduces media wastage by 23pc leading to a 12pc cost savings: PwC
Share Share ShareShare

Y&A Transformation, a business transformation company, and the AdTech platform Channel Factory, have signed up as a gold sponsor for ad:tech New Delhi.

Channel Factory, a Google-certified global technology and data platform, recently announced its entry into the Indian market through a strategic collaboration with Y&A Transformation. Channel Factory will unveil its AdTech solutions for YouTube advertisers in India on the main stage on March 16th at the ad:tech New Delhi.

Robin Zieme, Chief Growth Officer – Global, Channel Factory
Robin Zieme

Commenting on the development, Robin Zieme, Chief Growth Officer – Global, Channel Factory (CF), said, “We have a long-term commitment to India.  Such investments in our early stages in the country is to display our seriousness in the market.  We look forward to connecting with advertisers and agencies at the AdTech to explain our proposition.”

Yesudas S Pillai
Yesudas S Pillai

Yesudas S Pillai, Founder Y&A Transformation and Country Lead, CF, said, “Robin and I will be officially unveiling CF India at the AdTech on 16th on the main stage.  We have also set up a lounge space on the exhibition floor, lounge No.9.  We are welcoming all our partners and well-wishers to visit us there and engage with us.” 

Jaswant Singh, Country Head AdTech India
Jaswant Singh

Jaswant Singh, Country Head AdTech India, said, “We are working towards making this edition of AdTech bigger and better than ever before. We are grateful to CF/Y&A for choosing our platform for their lunch in India.  We are committed to doing everything possible to make their launch a success” 

Tags: ad:tech New DelhiChannel FactoryJaswant SinghRobin ZiemeY&A TransformationYesudas S Pillai

RECENT POSTS

77% of all buying processes now use AI, with 40% of buyers being heavy users: Dentsu B2B
Advertising

77% of all buying processes now use AI, with 40% of buyers being heavy users: Dentsu B2B

December 22, 2025
0

Mumbai: Dentsu B2B, dentsu’s specialist business-to-business marketing services organisation, has announced the launch of The Superpowers Index 2025, the world’s...

Read moreDetails
Tejas Lad joins Dentsu India as Director – Digital Planning
Advertising

Tejas Lad joins Dentsu India as Director – Digital Planning

December 20, 2025
0

Mumbai: Dentsu India has named Tejas Lad as Director – Digital Planning, further strengthening its digital leadership capabilities. Lad joins...

Read moreDetails
MediaMint acquires Taktical Digital to expand Agentic AI–led growth services
Advertising

MediaMint acquires Taktical Digital to expand Agentic AI–led growth services

December 19, 2025
0

San Francisco: MediaMint, a global innovator in Agentic Growth Services, has announced the acquisition of Taktical Digital, a high-growth provider...

Read moreDetails
Pomelo Employer Branding bolsters senior leadership team to deepen GCC and Tech advisory capabilities
Advertising

Pomelo Employer Branding bolsters senior leadership team to deepen GCC and Tech advisory capabilities

December 18, 2025
0

New Delhi: Pomelo Employer Branding (Pomelo EB), a specialist employer branding firm, has strengthened its senior leadership team with the...

Read moreDetails
PROHED wins Digital Mandate for Bal Raksha Bharat
Advertising

PROHED wins Digital Mandate for Bal Raksha Bharat

December 18, 2025
0

Gurugram: PROHED, a leading performance marketing and SEO agency, has been appointed as the digital partner for Bal Raksha Bharat...

Read moreDetails
Three Fourth Solutions bags Digital Mandate for Saket Mica
Advertising

Three Fourth Solutions bags Digital Mandate for Saket Mica

December 18, 2025
0

Mumbai: Three Fourth Solutions (TFS) has been awarded the digital and creative mandate for Saket Mica, a leading brand in...

Read moreDetails

LATEST NEWS

Kaspersky flags surge in global scam activity linked to Avatar 3 release

Kaspersky flags surge in global scam activity linked to Avatar 3 release

December 22, 2025
Hindustan Pencils appoints Aishwarya Shinod as Head of Marketing

Hindustan Pencils appoints Aishwarya Shinod as Head of Marketing

December 22, 2025

ANALYSIS

Nearly 29% of organisations anticipate workforce cuts across print media, linear TV and back-office roles: TeamLease Employment Outlook Report
Analysis

Nearly 29% of organisations anticipate workforce cuts across print media, linear TV and back-office roles: TeamLease Employment Outlook Report

December 22, 2025
0

Mumbai: Hiring activity in India’s Media & Entertainment (M&E) sector is showing signs of recovery in the second half of...

PEOPLE

Protean elevates V Easwaran as Executive Director on its Board
People

Protean elevates V Easwaran as Executive Director on its Board

December 22, 2025
0

Mumbai: Protean eGov Technologies Ltd, a pioneer in building and operating population-scale Digital Public Infrastructure (DPI), has announced the elevation...

MARKETING

CARS24 promotes Divanshu Saxena as Chief Business Officer for LOANS24
Marketing

CARS24 promotes Divanshu Saxena as Chief Business Officer for LOANS24

December 22, 2025
0

Gurugram: CARS24, an autotech platform, has announced the elevation of Divanshu Saxena as Chief Business Officer (CBO) for CARS24 Financial...

Subscribe to Newsletters

ADVERTISING

Tejas Lad joins Dentsu India as Director – Digital Planning
Advertising

Tejas Lad joins Dentsu India as Director – Digital Planning

December 20, 2025
0

Mumbai: Dentsu India has named Tejas Lad as Director – Digital Planning, further strengthening its digital leadership capabilities. Lad joins...

PRINT

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India
Print

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India

November 21, 2025
0

Mumbai: Dainik Bhaskar Group, India’s largest newspaper group, has further strengthened its leadership presence in the southern market with the...

AUTHOR'S CORNER

Marketing Mistakes First-Time Founders Make but Rarely Acknowledge
Authors Corner

Marketing Mistakes First-Time Founders Make but Rarely Acknowledge

December 22, 2025
0

Early-stage founders do not ignore marketing. Most do the opposite. They work on it every day by posting content, running...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

CARS24 promotes Divanshu Saxena as Chief Business Officer for LOANS24

CARS24 promotes Divanshu Saxena as Chief Business Officer for LOANS24

December 22, 2025
Kaspersky flags surge in global scam activity linked to Avatar 3 release

Kaspersky flags surge in global scam activity linked to Avatar 3 release

December 22, 2025
Hindustan Pencils appoints Aishwarya Shinod as Head of Marketing

Hindustan Pencils appoints Aishwarya Shinod as Head of Marketing

December 22, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.