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Home Featured

Yash Raj Films and Indeed signs movie integration deal for Rani Mukerji’s upcoming movie ‘Hichki’

by MN4U Bureau
January 29, 2018
in Featured, Marketing
Reading Time: 2 mins read
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Yash Raj Films and Indeed signs movie integration deal for Rani Mukerji's upcoming movie 'Hichki'

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Mirroring its “India, Let’s Get to Work” campaign, Indeed helps protagonist in the film find her dream job

Bengaluru: Indeed job site has partnered with Yash Raj Films (YRF) for their forth coming film ‘Hichki’, starring Rani Mukerji in the lead role. The first movie integration by the company, the film incorporates Indeed as a plot element, a catalyst that spurs the protagonist onwards towards her goal to find her dream job.

YRF’s Hichki stars Rani Mukerji in the role of an individual who suffers from Tourette Syndrome, a nervous system disorder, yet makes a successful career for herself despite all odds. The film, which celebrates self-belief and the resilience of the human spirit, is about turning disadvantages into opportunities and staring down at challenges, ultimately winning over them.

Indeed, as a facilitator of the right job match for job seekers worldwide, too plays a significant role in this inspiring and uplifting narrative.

Speaking about her role, Mrs. Rani Mukerji said, “Each of us has a hiccup in life that pulls us back. It could be in our personal or professional life, but if we look at it as simply a hiccup, we can emerge as winners. Hichki centres around this positive premise and my character sends across this very message to the audience – she doesn’t let her disability come in the way of achieving her dreams.”

Sashi Kumar
Sashi Kumar

“We at Indeed are both proud and humbled to have been a part of this positive and inspiring story, which urges one to turn their weaknesses into strengths and let nothing stand in the way of achieving their goals. As advocates for job seekers, we focus on providing access to the many opportunities for them in India, and on eliminating obstacles in order to help them carve a new path for themselves. Indeed endeavours to help job seekers find their dream job in an environment free from discrimination and bias”, commented Mr. Sashi Kumar, Managing Director, Indeed India.

YRF’s Hichki has been directed by Siddharth P. Malhotra and produced by Maneesh Sharma. The film is to release on February 23, 2018. Hichki will be Maneesh Sharma’s third film as a producer with Yash Raj Films after Dum Laga Ke Haisha and Meri Pyaari Bindu.

Tags: HichkiIndeed India.Indeed signs movieManaging DirectorRani MukerjiRani Mukerji's upcoming movie 'Hichki'Sashi KumarSiddharth P. MalhotraYash Raj Films

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