Mumbai: Skechers, known for comfort technology, has signed Indian cricketer Yastika Bhatia as a brand ambassador for the Performance category in India. She is the first female player to wear Skechers cricket boots, following Ishan Kishan. The boots launch on the 30th, with Bhatia featuring in marketing campaigns to expand Skechers’ presence in India’s sportswear market.
Bhatia, a rising star in Indian women’s cricket, is known for her aggressive batting, exceptional fielding, and wicket-keeping skills. She made her debut in September 2021 against Australia, showcasing her left-handed batting prowess in ODIs and T20Is. Her ability to excel under pressure makes her a valuable asset to the national team.
Rahul Vira, CEO of Skechers Asia Pvt. Ltd., said, “We believe supporting women’s cricket is both important and essential – both as a company that cares about the sport and one that wants to build its presence in India. Yastika Bhatia is the perfect talent to add to the Skechers roster. Yastika’s partnership with Skechers is a reflection of our unwavering commitment to being a leading sportswear brand in India. As we continue to invest in and support the development of sports in the country, Yastika’s talent, dedication, and positive attitude aligns perfectly with Skechers and our ongoing mission to partner with dynamic and inspiring athletes who embody the spirit of perseverance and excellence. We believe her energy and dedication to the sport mirror our brand’s values, and together, we aim to push the boundaries of what’s possible in sportswear.”
Yastika Bhatia, Indian cricketer, added, “I’m thrilled to be on board with Skechers! For the past six months, I’ve been training and playing in Skechers Cricket shoes, and the performance and comfort that the shoes provide has been incredible. They’re truly a game-changer when it comes to footwear. Skechers’ dedication to athletes is something I deeply admire, and I’m looking forward to representing a brand that’s committed to innovation in sportswear. This collaboration feels like a natural fit, and I’m eager to see where this journey takes us.”
Bhatia joins a stellar roster of athletes representing diverse sports in Skechers footwear, including Indian legends, global icons, basketball stars, MLB players, golfers, and pickleball pros, showcasing Skechers’ wide appeal and commitment to performance.
This partnership is a significant milestone for Skechers India, further advancing the brand’s sports portfolio in the country through innovation and redefinition.
Skechers Cricket boots launch on 30th September. Find the latest Skechers footwear for men and women online at Skechers.in and in stores across India.
