India: YesMadam, a home salon service provider in India, gained attention with viral campaigns featuring Shraddha Kapoor. Starting from a Delhi Metro incident, the dialogue “Har Expert, Salon Expert Nahi Hota” trended on Twitter and even made its way into a rap musician’s studio.
YesMadam’s new campaign continues its success with phase two, reuniting brand ambassador Shraddha Kapoor with legendary actor Shakti Kapoor, marking a historic reunion of the father-daughter duo on screen after a long absence.
The campaign video showcases Shakti Kapoor’s iconic style and villain roles, transitioning smoothly to Shraddha’s emotional introduction of YesMadam, Home Salon to him. Initially doubtful, Shakti rediscovers his glory days while relaxing during a spa session, culminating in a nostalgic recitation of his famous dialogue.
The campaign showcases YesMadam’s dedication to in-home beauty and wellness services, creating a leisurely family experience. By featuring a father-daughter duo, the brand establishes trust in its salon professionals, ensuring they are reliable for grooming and wellness care.
Commenting on this association, Akanksha Vishnoi, Co-Founder, YesMadam, said, “At YesMadam we offer millions of Indians professional salon treatments in the comfort of their homes. Our campaign featuring the father -daughter duo perfectly personified our brand’s promise of trust , expertise, and family-friendly service at affordable prices.”
Sharing his views on the association, Mayank Arya, Co-founder and CEO of YesMadam, said, “Working with Shraddha and Shakti Kapoor has been an incredible experience. Their bond perfectly represents the trust we strive to earn from our customers. Our goal has always been to provide high-quality, transparent, and reliable salon services, and this campaign is another step forward in achieving that vision.”
Expressing her excitement for the new campaign, Shraddha Kapoor said, “Collaborating with YesMadam is special because the agenda is to give back to the society. YesMadam is empowering women across India and to be a part of something that propels young girls’ dreams, making me immensely proud.”
Shakti Kapoor also shared his thoughts on the collaboration stating, “After seeing the care and attention YesMadam brings to their services, I know I can trust them to bring their best foot forward when my daughter calls them for any of their services.”
YesMadam emerges with secure, professional at-home salon services using transparent pricing and mono-dose products. The Kapoor family’s involvement boosts its credibility nationwide. YesMadam readies for growth this festive season with expanded reach and new innovations.
YesMadam has shown remarkable growth and innovation since its inception. Their journey attracted attention when they appeared on Shark Tank Season 3, securing a great deal from 4 prominent sharks: Aman Gupta, Ritesh Agarwal, Vineeta Singh, and Piyush Bansal, elevating their brand across various locations.
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