Yippee Noodles has launched a contest titled ‘Be A Star’ and is inviting aspiring and budding content creators to create, shoot and share their creative ‘Noodle slurping moment’. The brand will aim to create a world record for creating the ‘World’s Longest Noodle Slurp video’.
The brand will give away content creator gear to selected entries, informed an official statement .
A TVC promoting the contest has been conceptualised by Ogilvy.
The campaign aims to tap into the trend of curating content. The statement quotes industry reports according to which India will have the largest base of over 100 million content creators across social media platforms in 2023.
“This initiative thus presents every consumer with an opportunity to create content and be featured on the brand’s platform,” it added.
Kavita Chaturvedi, Chief Operating Officer – Snacks, Noodles & Pasta, ITC Foods Division, said, “With the ‘Be A Star’ Contest, we aim to celebrate the creativity and individuality of our consumers, while also attempting the World’s Longest Noodle Slurp Video. This innovative promotion perfectly aligns with YiPPee!’s brand ethos to inspire one and all to live life to the fullest and embrace a fun, energetic spirit.”
The contest is now accepting entries. To participate, one can missed 8463984639 or scan the QR code on YiPPee! Magic Masala singles promo packs. Participants will receive a link to their segment of the video, hosted on www.yippeestar.com
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(This information is published from a press release.)
