Media and creative agency BMEG has hired Yusuf Merchant as its Country Head – Out-of-Home and BTL. In his new role, Yusuf he is expected spearhead strategic alliances with leading brands to drive BMEG’s revenue growth, as well as partner with the media and creative ecosystems for the creation of immersive, impactful and innovative campaigns.
In his most recent role as Chief Operating Officer at The Max – A Tribes Venture, Yusuf was responsible for overseeing all aspects of the company’s operations.
Yusuf brings over 24 years of experience in sales, media, and leadership roles at agencies such as Rediffusion, Madison, Kinetic and Max (DDB). Throughout his career, he has consistently demonstrated success in developing new businesses, streamlining operations, and spearheading transformational initiatives within the OOH domain.
“Yusuf Merchant, with his comprehensive track record in Out-of-Home (OOH) advertising, brings his expertise to BMEG, where he will lead the OOH, experiential marketing, activations, events, retail, and rural divisions. His profound grasp of dynamic market strategies will prove crucial to enhancing BMEG’s presence across various consumer touchpoints,” said Anand Charles, CEO of BMEG. “Yusuf’s innovative leadership is expected to revolutionize our engagement in these areas, driving BMEG’s mission to deliver impactful consumer experiences and solidify our market leadership.”
On his joining BMEG Yusuf said, “The OOH & BTL landscape is experiencing rapid evolution through the integration of data and technology. In the Indian ecosystem, we are witnessing a dynamic shift that offers exciting opportunities to deliver exceptional results for our clients. I am enthusiastic about collaborating with the spirited team at BMEG to create groundbreaking campaigns that make a lasting impact. This is an opportune time to deliver client delight and create landmark solutions across various mediums.”
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