Mumbai: Zee Entertainment Enterprises Ltd. (‘Z’), a content and technology powerhouse, has strengthened its position in the Indian television landscape by achieving a four-year high market share of 18.2%. Backed by a sharp focus on culturally-rooted, quality content and blockbuster movies across languages, the network now reaches 99% TV households and touches the lives of 855 million people across the country.
Eight channels from ‘Z’s portfolio have emerged as No. 1 across genres including general entertainment, movies and lifestyle. Flagship channel Zee TV recorded a three-year high market share of ~15% in July (15+; HSM Urban), further emerging as the leading pay Hindi GEC among affluent viewers. New launches such as ‘Tumm Se Tumm Tak’ and ‘Saru’ have quickly taken the lead in their respective slots, outperforming competition.
The Hindi Movies cluster contributed significantly, with Zee Cinema crowned as the No. 1 Hindi Movie channel (15+; HSM Urban; July’25). The premiere of ‘Pushpa 2’ in Hindi became the biggest television event of FY26 (YTD). In the lifestyle space, Zee Zest continued its leadership streak for three consecutive years.
‘Z’ also reinforced its dominance across regional markets. Zee Kannada achieved an all-time high share of 44% (FY26 YTD), driven by shows like ‘Karna’, ‘Lakshmi Nivasa’ and ‘Annayya’. Zee Tamil posted record highs with ‘Ayali’ and ‘Karthigai Deepam’, while Zee Telugu registered the biggest Telugu premiere in over two years with ‘Sankranthiki Vasthunam’. Similarly, Zee Bangla regained leadership in West Bengal Urban with strong performers like ‘Parineeta’ and ‘Phulki’. Zee Sarthak and Zee Talkies also extended their winning streaks in Odisha and Maharashtra respectively.
Speaking on the growth story, Raghavendra Hunsur, Chief Content Officer, ZEE Entertainment Enterprises Ltd., said, “It is heartening to see that our efforts taken to build a compelling content slate blending original shows with super-hit movies across languages, is bearing fruit. Our sharp focus on storytelling rooted in culture, yet crafted for an evolving viewer appetite has enabled us to drive growth and build a deeper connect. From Hindi shows like ‘Tumm Se Tumm Tak’ to language offerings like ‘Karna’, ‘Karthigai Deepam’ and ‘Parineeta’, our content is setting new benchmarks across the country. The fact that 8 of our channels are No. 1 is a testament to the power of our creative vision, and we will continue to build on this strength with innovative and purposeful content offerings.”
Rituparna Dasgupta, Executive Vice President – Network Research and Planning, ZEE Entertainment Enterprises Ltd., added, “Our success across Bharat by reaching 855 million people with 99% TV household penetration demonstrates the unmatched scale of ‘Z’, and its firm presence almost like a trusted family member, creating moments of joy and togetherness. The surge to a network share of 18.2% marks much more than a statistical milestone for us, it reflects the trust of Indian viewers in our diverse portfolio and capabilities. This momentum is driven by our consumer closeness and deep understanding of India’s hyperlocal cultural mosaic. Our robust linear growth story reaffirms our commitment towards television as a powerful medium to narrate stories that are woven into the fabric of everyday life across India and bring generations together in front of one screen.”
Adding to its portfolio, ‘Z’ recently launched two new channels — Zee Power in Kannada and Zee Bangla Sonar — further strengthening its diverse regional footprint.
With 50 domestic channels across 11 languages, ‘Z’ continues to tap into the cultural pulse of the nation, bringing together stories that reflect the aspirations, traditions, and emotions of India’s evolving audience.
