Mumbai: Zaggle, an innovator in Spend Management and FinTech, has announced the appointment of rising Indian cricket star Ayush Mhatre as its Brand Ambassador through a landmark five-year agreement.
Ayush, one of the most exciting young talents in Indian cricket, represents India at the U19 level, plays for Mumbai in domestic cricket, and is part of the Chennai Super Kings in the Indian Premier League (IPL).
The long-term partnership underscores Zaggle’s vision to align with dynamic and forward-thinking talent while strengthening its engagement with India’s digitally savvy consumers and businesses.
Ayush Mhatre, known for his consistency on the field and his grounded personality off it, embodies Zaggle’s brand ethos — innovative, authentic, and future-focused. His impressive cricketing journey and relatable persona make him an ideal representative of Zaggle’s mission to empower businesses through cutting-edge financial technology solutions.
“We are thrilled to welcome Ayush Mhatre to the Zaggle family,” said Dr. Raj P Narayanam, Founder and Executive Chairman of Zaggle. “Ayush’s values and persona align with our commitment to innovation, consistency and customer empowerment and a spirit to challenge the status quo. Together, we look forward to inspiring businesses to adopt smarter financial solutions that enable long-term success.”
Zaggle’s strategy of collaborating with emerging sporting talents has a strong track record of success.
- In November 2017, Zaggle signed Jasprit Bumrah, then an emerging fast bowler who went on to become one of the world’s premier pacers. Bumrah’s precision and consistency reflected Zaggle’s promise of seamless financial solutions.
- In February 2018, Hardik Pandya joined the Zaggle family as his dynamic all-round skills began making waves internationally, mirroring Zaggle’s agile and diverse service offerings.
“I’m truly excited to begin this new chapter with Zaggle,” said Ayush Mhatre. “It means a lot to have such a forward-thinking brand believing in me at this stage in my career. I feel Zaggle’s innovative and future-focused approach aligns perfectly with the way I see my own journey as a cricketer. I’m excited to build a meaningful relationship with Zaggle as we grow together on this journey.”
The collaboration will extend across integrated brand campaigns, digital platforms, and outreach initiatives designed to amplify awareness of Zaggle’s innovative solutions in Spend Management, Corporate Cards, and Payment Solutions.
