MUMBAI: Zebronics, a tech brand has launched its newest ad-film with the charismatic – Hrithik Roshan. This is an ode to the world of ‘Zeb-Addicts’, where technology refuses to stay confined to a screen or a speaker but instead spills over into the realm of reality.
The ad-film hooks the audience from the very first frame as Hrithik dons the role of a serious reporter before the narrative unravels into a dazzling interplay of reel and real. What begins with measured gravitas, quickly shifts gears into hyper-immersive storytelling where the on-screen Roshan appeals as more vivid, sharper, leaving him befuddled at the spectacle. The experience deepens as the sound takes over as a true protagonist with the Zebronics’ soundbar enveloping the space that it hauls the viewer into the center of the moment, without a speck of doubt that the sound is emanating from a device.
“With this campaign, we wanted to break the long-held notion that cinematic experiences are an indulgence reserved for grand spaces & instead bring that scale of immersion into our homes. Hrithik Roshan, who has been an incredible partner with us for nearly a decade, effortlessly embodies the spirit of Zebronics. His high-octane energy, versatility and dynamism anchors the film making the heightened scenarios feel both larger-than-life and instantly relatable. The moment where reel and real collide, leaving even him bemused, mirrors exactly what we aim to deliver: technology so immersive, it becomes indistinguishable, seamless & natural. Hrithik’s flamboyance and vibes resonate deeply with our core values and together we look forward to unveil new dimensions in Home Entertainment inspiring our beloved consumers or ‘Zeb Addicts’ to embrace the new normal and staying ‘Always Ahead’ with us,” said Rajesh Doshi director, co-founder Zebronics.
Roshan stated, “When I heard the narrative, I was instantly intrigued. I am excited for this new campaign that blurs the lines between Reel and Real in an quirky yet unorthodox approach. I am also amazed at how Zebronics has constantly decoded the challenges of their consumers for the genre of Cinematic Home Entertainment and delivered surreal tech that is aspirational yet accessible for the masses. This ad-film is a perfect reflection of that vision and a solid recipe to stay ‘Always Ahead’”.
With Roshan front and centre, Zebronics looks to bring an ad film that blurs the line between reel and real; set to captivate audiences via digital platforms on a journey of pure immersion. Bold, immersive, and true to its ethos of being Premium for the Masses, the brand invites viewers to experience technology that turns everyday moments into cinematic encounters.
