MUMBAI: Zed Black from Mysore Deep Perfumery House (MDPH) an incense stick manufacturer, exporter and retailer in the country is as an Associate Gold Partner for India’s upcoming T20 International (T20I) cricket series in South Africa. This partnership looks to underscore Zed Black’s commitment to connecting with millions of cricket fans globally and aligns with the brand’s values of resilience, performance, and dedication. Through this collaboration, Zed Black aims to enhance its brand visibility and bring fans closer to international cricket.
For nearly a decade cricketer MS Dhoni has been the face of Zed Black which has helped in increasing the brands presence in Indian market. Now they have looked to take sports marketing a step ahead and extended the company’s interest in sports to being the prayer partner for Delhi Capitals, sponsored the MPL Scindia Cup to promote grassroots cricket in Madhya Pradesh. Zed Black has been a part of bilateral series against Sri Lanka, South Africa etc.
Ankit Agrawal, director Zed Black said, “Cricket is passion that unites us as a country. Partnering with India’s T20I series in South Africa is a moment of pride for Zed Black, as we continue to build our brand on values that resonate deeply with the spirit of cricket – focus, endurance, and achieving new milestones. And with the two ICC Men’s T20I World Cup finalists going head-to-head, this promises to be a nail-biting series.”
This partnership for the India vs South Africa T20 series further cements Zed Black’s presence in the sporting world, where the brand has consistently supported initiatives that inspire and bring people together. Indian cricketer, MS Dhoni, and Bollywood Actor, Hrithik Roshan, are the brand ambassadors of Zed Black.
Zed Black added that it remains dedicated to spreading positivity and good vibes through its wide range of quality products from agarbatti to dhoop to handwash to reed diffusers.
The reigning ICC men’s T20I champions, led by Surya Kumar Yadav, will take on South Africa. The four matches series begins on 8 November at Durban followed by matches at Port Elizabeth and Centurion with the final game on 15 November in Johannesburg.
At the core of MDPH is a team of over 4,000 employees, with women comprising of 80% of this workforce and participating in every stage of production, from crafting fragrances to packaging. MDPH with its brand Zed Black claims to process over 3.5 crore incense sticks every day at its 9,40,000 square foot manufacturing space in Madhya Pradesh, comprising of five factories.
MDPH added that it has a portfolio of over 1,200 products, reaching over 40+ countries across six continents. Daily, 15 lakh packs of Zed Black incense sticks are sold, available through major e-commerce platforms like Amazon and Flipkart, as well as the brand’s online store at https://www.zedblack.com/
