Digital Reinvent Awards 2022 for OTT & Digital Marketing Innovations saw few names sweep maximum honours. The event was anchored by RJ Yamini of Red FM.
Netflix bagged seven Golds and four Silvers, in almost every significant storytelling category including, ‘Mai’ for web series of the year- National; ‘Navarasa’ for web series of the year- Regional; and ‘The Fame Game’ for best original story and made its presence felt thumpingly. The total metal count stood at eleven with maximum Gold.
The ZEE Group trumped with a mix of six Golds and eight Silvers across both content and marketing categories, with fourteen metals in all. Notably, ZEE Group has won in the unique categories presented at Digital Reinvent – Against All Odds (Honouring pandemic creativity) and Delivery on a Dime (Production budget under INR 5 Lacs).
Following closely on its heels and acing digital marketing innovations has been Amazon Prime Video with four Golds and five Silvers; a total of nine metals.
Individual Gold winners across key categories are: R Madhavan for Best Male Lead of The Year (Decoupled); Huma Qureishi for Best Female Lead of The Year (Mithya) and Meenu Gaur for Best Director of The Year (Qaatil Haseenaon Ke Naam).
Representing the outstanding achievements of ZEE, Kartik Mahadev, Chief Marketing Officer– Content SBU, ZEE Entertainment Enterprises Ltd. said, “We are delighted with our wins at the prestigious Digital Reinvent Awards 2022. The large tally of medals across our portfolio of linear and digital content brands, is a testimony to the innovative and engaging work that our talented Marketing and Content teams are delivering. Our brands serve content with a sharp and distinct POV that is rooted in values and native to culture of the market, enables a deeper connect within each market and wins consumer love. This recognition encourages our teams, and it further fuels our passion to continue creating the best of content and disruptive campaigns for the ever-evolving consumer in this multi-screen era.”
Andy Chua, Events Director- PIM Asia concluded, “4500 Hours of filmed content and 150,000 Hours of TV content were produced in India last year but OTTs made their presence felt in terms of commanding screen time. India will lead the way where digital content is concerned with 500 Million active consumers set to log in to Web 3.0 come 2025. We are excited to be present in India at a time when the entertainment landscape is buzzing with tremendous creativity, ingenious innovations and breakthrough ideas. We have awarded only two places in each category – Gold and Silver – as our Jury sifted through thousands of entries and picked only game changing work. Digital is already the firm No 2 medium in terms of advertising dollars, poised to overtake TV in the next few years. Advertisers go where eyeballs are. It is clearer than ever that entertainment is going digital-first and leading the way for other content categories – news, sports, music, gaming. Adoption of low cost smartphones and arrival of 5G technology will increase video consumption exponentially. With expansion across languages and diversity in formats, content selection will become key to acquire and retain consumers. Hence the need to calibrate, honour and celebrate excellence. We are delighted to drive this mission, empowering and enabling viewer choice!”