Mumbai: ZEE Entertainment Enterprises Ltd. (ZEE), the leading Content Company has appointed Amrit Thomas as the Chief Data Officer to enhance its overall capabilities in data analytics across all aspects of decision making. In this new role, Amrit will report to Nitin Mittal, President – Technology & Data, ZEE, and will be based out of the Technology & Innovation Centre in Bengaluru.
Digital transformation has been a key focus area for the Company, and it is committed to building robust and innovative capabilities that redefine the entertainment experience for viewers across formats and screens. Amrit’s appointment is in line with this approach, aiming to build out the central data & analytics function, democratizing information and through that, sharply improving the Company’s capability to anticipate, understand and meet the needs of its consumers and customers, thereby creating repeatable, insight-led revenue models.
A business and marketing leader, Amrit has vast experience in driving transformation across categories like personal products, skincare, beverages, and sports across emerging and developed markets.
In his previous stint, Amrit was the CEO, Strategic Advisor, and Investor for a retail-tech start-up. He was also associated with Diageo for 13 years, where he was responsible for the digital and marketing transformation of the organization. His previous stints include Hindustan Unilever