Zee Biskope, the 24-hr dedicated Bhojpuri movie channel, is all set to keep up its promise of offering a bouquet of category firsts to its consumers on the occasion of Holi. Adding to the exuberance of the festival, the channel will keep its audience enthralled and entertained with the World Television Premiere of the 2019 Pawan Singh blockbuster‘Sher Singh’on Tuesday, 10 March at 6:30 pm in the Jila Top slot.
Celebrating the myriad shades of entertainment this Holi, Zee Biskope will launch the first-ever digital mascots of a Bhojpuri movie channel – Bhaiyaji & Gamchaji. The character of Bhaiyaji will portray a cool, carefree and true Bhojiwood buff who engages with the audience showcasing his expertise in Bhojpuri movies. Gamchaji who personifies the symbolic Gamcha of the region will be complimenting Bhaiyaji. The duo will be revealed on the channel’s social pages this Holi. Adding to the galore, the channel will also launch its brand song video across digital & television platforms.
Just when you think that’s all for the festival of colors, Zee Biskope brings out more from its kitty. Right after Holi, the channel will extend its marketing campaign further with digital wall paintings across Bihar, Jharkhand & UP. These would be illustrated visuals featuring the top 3 superstars of Bhojiwood and brand ambassadors of Zee Biskope – Nirahua, Pawan Singh & Khesari Lal Yadav. The channel will also launch #LahariyaChallenge on-ground through a canter activity across Arrah & Chhapra where participants will be gratified for their entertaining performance on Zee Biskope ’s brand song.
Talking about the Holi launches, Amarpreet Singh Saini, Business Head – Zee Biskope & Big Ganga said, “Since its launch, Zee Biskope has always offered its viewers with category firsts. Holi will be no exception. Be it the launch of the digital mascots – Bhaiyaji & Gamchaji or the illustrated digital wall paintings; be it #LahariyaChallenge or the brand song, the channel has meticulously catered unique offerings throughout, with viewers first approach. The brand has big plans for the market in the coming months to keep up the momentum.”