ZEE BISKOPE, a 24-hour dedicated Bhojpuri movie channel newly launched primarily for the Bihar, Jharkhand & East UP markets, has become the market leader in the Bhojpuri category since its arrival. With an average impression of 53943 (BARC; Bihar Jharkhand; U+R; 2+; Wk 03-06’20; Avg Impressions’000s), the channel has topped the charts throughout the last 4 weeks. With ZEE Biskope & Big Ganga, ZEEL now enjoys 45% of the market share (BARC; Bihar Jharkhand; U+R; 2+; Wk 03-06’20; Market Share) in the Bihar Jharkhand region.
Speaking on the achievement, Samrat Ghosh, Cluster Head, Zee Entertainment Enterprises Limited (ZEEL) said, “ZEE BISKOPE sustaining the No. 1 position for 4 consecutive weeks only goes on to prove the momentum our new offering has attained in the market while reaching out the best of Bhojpuri entertainment to our audience. ZEEL’s leadership with 45% market share proves the power that Bhojpuri category recons. It’s a market with huge potential and we are all set to keep this drive accelerating in the coming months.”
Amarpreet Singh Saini, Business Head, ZEE Biskope & Big Ganga said, “The last 4 weeks have witnessed a lot of category firsts. Be it the top 3 superstars of Bhojiwood – Nirahua, Pawan Singh &Khesari Lala Yadav endorsing a channel as brand ambassadors or a blockbuster WTP every weekend; be it the slot names in Bhojpuri lingo or the biggest ever Bhojpuri movie screening in Bihar, Zee Biskope’s journey has always been with a consumer first approach. Adding to the galore, we would soon launch the industry’s first ever digital mascots – Bhaiya ji &Gamcha ji and have digital wall paintings across the region to reach out to the masses. The brand has big plans for the market to sustain its leadership.”