Mumbai: After a successful season 1, Zee Café is all set to bring back the competitive food show for a second season. ‘Chef Vs. Fridge’ season two will have multiple integration opportunities with an access to a wider audience base.
The unique competitive cooking show will feature 2 new contestants every episode who will have to curate extraordinary dishes with the ingredients in the Mystery Refrigerator ‘Boss Chiller’ while facing the challenges thrown at them by the judges. The biggest twist this upcoming season is that the contestants featured are not home cooks but seasoned and well-known chefs. The show, full of entertainment, drama and interactivity will be anchored and judged by industry’s renowned Chefs Ajay Chopra and Shipra Khanna. The season will be an ultimate ode to food lovers making them run to their kitchens to prepare their favorite dish, or at least grab their phones and order it!
The show will start airing on Sunday, 27th March, 2022 at 8pm on Zee Café and will also be aired across other ZEE channels including Zee Zest SD + HD, Zee TV HD, Zee Marathi SD + HD, &TV SD + HD, Zee Telegu SD + HD, Zee Ganga and the digital entertainment destination ZEE5. The show will be co-powered by Parle Platina Hide & Seek and Pril Instaclean, TTK prestige as the kitchen partner, Mother Dairy is the nourishment partner and Vijay Sales is the gifting partner.
Enthralled about the new season, Amit Shah, Chief Cluster Officer – North, West & Premium, ZEE Entertainment Enterprises Ltd. said, “At Zee Café, we have always stayed committed to providing the unique flavours of entertainment to our various consumer cohorts. As our consumers’ needs evolve, our aim is to provide our audience and partners with content formats that engages and entertains them with a unique value proposition. This year is yet another milestone for Zee Café as we bring forth the audience favourite, ‘Chef Vs. Fridge’ season two. The show will certainly entertain the viewers and deliver value to our valuable partners. We are eagerly looking forward to the launch.”
Sharing his views, Rishi Parekh, Chief Channel Officer – English, ZEE Entertainment Enterprises Ltd. shared, “Zee Café has always stayed true to its viewers, and we aim to entertain our audience with content that they would love to watch. After the success of our originals, ‘Dance with Me’ and ‘Chef Vs. Fridge’ season 1, we now intend to send the audience in yet another food coma with season two of our most loved food show. We promise it to be a joyous food ride with many twists and turns to keep the excitement going throughout the season.”
Talking about the partnership, Mayank Shah – Senior Category Head, Parle Platina Hide & Seek, said, “Zee Café is providing a unique platform to the chefs to showcase their skills to the country. We are really glad to be part of the chef’s journeys throughout the show and confident that the show will garner engagement and love from the audience.”
Sharing his opinion on the collaboration, Jyothy M R, MD Jyothy Labs Ltd shared, “Chef Vs. Fridge is a unique show that engages a diverse set of audience. This strategic partnership is bound to lead ahead as we believe in the great interest and support the show will receive. We are excited to be associated with Chef Vs Fridge.”
Speaking about the association, Dinesh Garg – EVP, Sales and Marketing from TTK Prestige said, “We are delighted to partner with the thoroughly enjoyable show Chef vs Fridge. The show has been garnering immense love from the audience right from the first season. The exciting cook-off between contestants takes viewers on a glorious culinary journey that appeals to food connoisseurs across the country. TTK Prestige has emerged into the go-to innovative kitchen appliances brand for home cooks. The brand operates on the pillars of trust, safety and innovation, which forms the basis of every TTK Prestige product.”
Sharing about the partnership, Mother Dairy Spokesperson shared, “At Mother Dairy it is our constant endeavor to bring out products which are aligned to the expectations of our consumers and compliments varied consumption occasions be it celebrations, fun and family time, etc. Our association with Chef Vs. Fridge is a natural fit for us as our portfolio provides solutions to every kitchen’s needs. Viewers and consumers will witness the amalgamation of our wide variety in lip smacking dishes this time.” This association has been crafted by Wavemaker India for Mother Dairy in partnership with Zee.
Talking about the collaboration, Nilesh Gupta – Director, Vijay Sales said, “Chef Vs. Fridge has been a huge success since its first season and we at Vijay Sales believe in quality more than anything else. Chef Vs. Fridge is providing the best quality content to its viewers and we couldn’t be more excited to be a part of the show.”
