London: Zee Entertainment UK has announced the launch of its flagship channel, Zee TV, as a live FAST channel on Samsung TV Plus across Germany, Austria, and Switzerland, marking a major expansion of its European footprint. For the first time, German-speaking audiences can enjoy Zee TV’s dramas, reality shows, and family entertainment with 24/7 live German subtitles, making South Asian content more accessible and inclusive than ever.
Amit Goenka, President, International and Digital Businesses, Zee Entertainment, said, “Zee TV Germany is a flagship launch and a defining moment in our global journey to make entertainment truly borderless. This kind of move is not just unprecedented, it’s essential to meet viewers where they are. By going live on Samsung TV Plus with 24/7 German subtitles, we are breaking language barriers and setting a new international benchmark for FAST streaming. As a content and tech media powerhouse, we will continue to reach our audiences in every possible way, accessible, and innovative. This is about creating cultural bridges, leading the FAST revolution, and shaping the future of global entertainment with global partners in technology – Samsung.”
Zee TV Germany complements Zee’s existing channels in the region, including Zee One and Zee5, which have already built strong fan bases among South Asians and local audiences, particularly high-earning Indian professionals. The move ensures that Gen 2 and Gen 3 diaspora viewers can enjoy premium content without reliance on translations from family members, bridging access gaps in linear and streaming TV.
Benedict Frey, Country Lead DACH + BeNeLux, Samsung TV Plus, added, “We are excited to continue our partnership with Zee Entertainment to grow our content offering in Germany, Austria, and Switzerland with the launch of flagship Zee TV on Samsung TV Plus. This addition strengthens our existing portfolio of Zee channels already available on the platform and brings even more premium South Asian entertainment to our customers. Making this content accessible with live German subtitles is a meaningful step in serving diverse audiences across the region and enriching the viewing experience for all.”
Samsung TV Plus, Samsung’s free ad-supported streaming (FAST) service, offers hundreds of live channels, movies, and shows across devices, including Samsung TVs, Galaxy, and Smart Monitors. Zee TV Germany is now available exclusively on Samsung TV Plus, channel 4210.
With this launch, Zee TV Germany becomes Zee Entertainment UK’s ninth channel in Europe, reinforcing its position as the continent’s leading South Asian broadcaster and streaming powerhouse. The move also highlights the growing synergy between premium content providers and innovative streaming platforms, extending the reach of authentic, legal international content.
Zee Entertainment UK continues to strengthen its global presence, driving engagement across television, digital, and FAST platforms, while fostering cross-cultural exchange through entertainment and technological innovation.
