New Delhi: Zee Entertainment Enterprises Limited (ZEEL), the official broadcaster of the DP World International League T20 (ILT20), is all set to engage the media fraternity with its inaugural Agency Premier League T20. This exciting event will take place across three major cities—Bengaluru, Delhi, and Mumbai—culminating in an action-packed finale.
The Bengaluru leg, which kicks off on 16th December, will be graced by the multifaceted Kannada actor, director, and television presenter Ramesh Aravind. Known for his iconic talk show Weekend with Ramesh on Zee5, Aravind will add star power to the event, setting the stage for what promises to be a thrilling tournament. This unique trade marketing initiative aims to build excitement for the third season of the DP World ILT20 among media professionals, providing an engaging platform to showcase the game’s unifying spirit.
The Agency Premier League will feature spirited participation from some of India’s most prominent media agencies. In Bengaluru, Group M will field two teams, while other agencies like Dentsu, Havas Media, Initiative, and Madison will each compete with one team. The Delhi leg, scheduled for 18th December, will see teams from OMD, Havas, IPG, Group M, Publicis, and Dentsu, while the Mumbai event on 20th December will feature a competitive lineup including Wavemaker, Starcom, Madison World, DBB Mudra Max, Essence Mediacom, and Mindshare Fulcrum.
Reflecting on the event, Ashish Sehgal, Chief Growth Officer – Digital & Broadcast Revenue at ZEEL, said, “The Agency Premier League T20 reflects Zee Entertainment’s commitment to fostering meaningful engagement and pursuits with our trade partners, including the media. Cricket unites India, and this league brings the excitement of ILT20 closer to the media fraternity while celebrating the unifying spirit of the game. Through this tournament, our aim is to create an innovative and immersive experience that resonates with cricket fans across the globe.”
The third season of the DP World ILT20 will kick off on 11th January 2025, with the finals slated for 9th February 2025. Fans can enjoy the tournament live on ZEE’s 15 linear TV channels, including &Pictures, Zee Cinema, Zee Telugu, Zee Kannada, Zee Tamil, and more. The tournament will also be available for free on ZEE5, India’s leading OTT platform. Syndicate broadcast partners will be announced soon.
Earlier this year, ZEEL reported that the second season of ILT20 reached 221 million viewers. With a target viewership of 230 million for the upcoming season, ZEEL plans to expand its reach by including South Indian channels, ensuring a month-long cricket carnival experience. With a notable 46% share of female viewership and 55% share of youth viewership, the league continues to enjoy broad appeal in India and beyond.
ZEE Entertainment’s strategic distribution and widespread accessibility ensure the tournament’s global reach, bringing the excitement of cricket to fans across the world.
