New Delhi: Zee Entertainment Enterprises Limited (ZEEL), the official broadcaster of the DP World International League T20 (ILT20), recently concluded its inaugural Agency Premier League T20, setting a new standard for innovative trade engagement within the media industry. The three-leg tournament, held across Bengaluru, Delhi, and Mumbai, created an immersive platform for competitive cricket while fostering meaningful connections among prominent media agencies.
The grand finale in Mumbai, energized by Bollywood stars Utkarsh Sharma and Simrat Kaur from Gadar 2, saw Starcom claim victory. In Delhi, the presence of Bollywood actor and comedian Aparshakti Khurana helped OMD clinch the championship title, while in Bengaluru, Group M Mavericks took home the trophy with the support of popular Kannada actor Ramesh Aravind.
Leading agencies such as Wavemaker, Madison World, DBB Mudra Max, Essence Mediacom, Mindshare Fulcrum, Havas, IPG, Group M, Publicis, Dentsu, and others showcased their team spirit and competitive edge, elevating the event’s excitement and engagement. The presence of celebrities amplified the overall experience, offering a unique blend of entertainment and networking opportunities.
Commenting on the successful debut of the Agency Premier League T20, Ashish Sehgal, Chief Growth Officer – Digital & Broadcast Revenue at Zee Entertainment Enterprises Limited, said, “We are extremely pleased with the overwhelming response to the inaugural Agency Premier League T20. This tournament reflects our commitment to engaging with our partners through creative and impactful initiatives. By leveraging the passion for cricket, we’ve not only strengthened our connections within the media industry but also built significant anticipation for the third season of DP World ILT20. The positive feedback that we have been receiving confirms that this event has set a new benchmark for innovation and strengthened our position as leaders in experiential marketing and entertainment.”
The third season of DP World ILT20 will kick off on 11 January 2025, with the finals scheduled for 9 February 2025. Cricket enthusiasts can watch the tournament live across ZEE’s 15 linear TV channels, as well as on the ZEE5 OTT platform, with syndicate partners’ global TV and digital networks also broadcasting the event.
Earlier this year, the second season of DP World ILT20 reached an impressive 221 million viewers, and with the third season aiming for a 230-million viewership target, ZEE will expand its reach by including South Indian channels, offering a month-long cricket carnival experience.
