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Home Exclusive

Zee Kannada goes digital first to premiere Gruhalakshmi two hours ahead of TV broadcast

by MN4U Bureau
June 5, 2015
in Exclusive, Featured
Reading Time: 2 mins read
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Bengaluru : Kannada Satellite Channel Zee Kannada has constantly been innovating in terms of content and marketing and has made its unique mark in Kannada entertainment market.

Adding to its unique approach, Zee Kannada is digitally premiering the first episode of its new fiction show ‘Gruhalakshmi’ exclusively for its web and Digital audience.

For the first time in the history of Kannada Television industry. Web and Digital audience of Zee Kannada can watch the first episode of ‘Gruhalakshmi’, two hours earlier than the actual telecast on Television on its website www.zeekannadatv.com.

The Digital Premier of Gruhalakshmi will be happening at 4:30PM on 8th June 2015, while the Television Broadcast of the show will be commencing two hours later at 6:30PM on the same day.

Zee Kannada is launching Gruhalakshmi by replacing its long running show Radha Kalyana.

The Story of Gruhalakshmi revolves around Lakshmi, a simple girl who finished her degree from a small town and has entered the rich household of Bangalore as Raghav’s wife, a construction company owner. The happy couple have three children. Lakshmi’s world revolves around her husband, children and her mother-in-law. She sees happiness in their smiles.

Lakshmi, who is happy in her world of family, finds herself bleeding from her nose only to be diagnosed with cancer. The report of Blood cancer shakes her entire existence. The doctor informs her, that it is untreatable much to her shock. What would a mother of three, loving wife and a dear daughter-in-law do in such situation? The story takes a surprise in every step taken by Lakshmi.

Well known anchor ‘Sanathini’ who is famous in both TV & film industry is playing the role of Lakshmi. This serial is Produced & directed by Mr. Krishna a renowned cinematographer and director in the Kannada film industry with the super hit film Gajakesari. Story and screenplay is written by ‘Selvam’.

For the first time in south Indian TV Industry, the serial will be completely shot in Red Epic camera.

Tags: Digital Premier of GruhalakshmiGruhalakshmiGruhalakshmi Kannada SerialGruhalakshmi on Zee KannadaZee Kannada

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