Mumbai: ZEE MELT, India’s biggest festival for disruptive marketing and communications is back with content that will transform the way you perceive marketing, brands and consumers. The Disruptive Marketing session scheduled from 31st May to 1st June at ZEE MELT 2017 will focus on great strategies, which combine facts and innovation and put intuition at the heart of marketing. The Disruptive Marketing conference will question if the 4Ps: Product, Price, Placement and Promotions are relevant today for successful businesses and what’s changed.
The speaker line-up for disruptive marketing includes
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ZEE MELT 2017: DISRUPTIVE MARKETING |
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| Time | Day 1 (May 31st, 2017) | Time | Day 2 (June 01st, 2017) |
| 10:30 AM- 10:50 AM | Nicholas Russell Founder, Ex We Are Pop Up | 10:30 AM- 10:50 AM | Daniel Comar Regional ECD, Geometry Global |
| 11:20 AM -12:00 PM | Sunil Raina Business Head, XOLO | 11:20 AM -12:00 PM | Sarah Owen Senior Editor – Marketing, WGSN |
| 12:00 PM-12:40 PM | Saurabh Das, VP & Head of Global Service Line for Marketing and Experience Platforms, SapientRazorfish | 12:00 PM-12:40 PM | Nick Burfitt Global Director & MD APAC, Kantar Media |
| 15:00-15:40 | Jeremy Basset Founder & CEO , Co-Cubed | 15:00-15:40 | Zak Normandin CEO-Co Founder, Dirty Lemon |
| 15:40-16:20 | Jonathan Grubin Founder & CEO , SOPOST | 15:40-16:20 | Dion McKenzie Director Marketing & Communications, Iron Group |
| 16:20-17:00 | Soumya Parmar, Head of Video Solutions, Twitter India | 16:20-17:00 | Munaf Kapadia Chief Eating Officer, The Bohri Kitchen |
The sessions on Day 1 will highlight how brands no longer need to compete for best pricing but for real value of a product or service. The speakers will also highlight how the digital marketplace is growing exponentially while brick-and-mortar is disappearing.
The sessions on Day 2 talk about how brands today look at not just promotion but education and outreach to their customers, providing content with great care for taste and preference and whether consumers today have evolved beyond the promises of brands.
MELT 2017 will feature a range of conferences, seminars, exhibitions, showcases, workshops and networking sessions for delegates from across marketing and communication genres by industry experts, catering to all experience levels. The organizers are expecting more than 3000 creative and marketing professionals, who will together discuss, inspire and learn through sharing and interaction.
Commenting on the line up for Disruptive Marketing, Rajesh Kejriwal, Founder and CEO, Kyoorius, said, “Today’s consumers drive a market, not just a business. Therefore, companies must tap into a market’s mood and provide what consumers want. This is where disruptive marketing AT ZEE MELT takes its cue. In truth, disruption is more a business model than a marketing approach. Most companies still tend to market through traditional means, which provide plenty of opportunities for rival companies to disrupt current messages. However, consumers have become stubbornly resilient to shifting messages, thanks to an increasingly crowded market. To combat this, a company’s product or service must innovate and pay attention to consumers, delivering exactly what the market wants”
