Bangalore: Zee Picchar, a segment of Zee Kannada, celebrating its second anniversary with a line-up of highly anticipated Kannada films.
The station, which first aired on March 1, 2020, has enjoyed enormous success across the states, gaining access to every household in Karnataka, particularly in the Lock-down, where it has become the most popular Kannada channel.
This year, Zee Picchar acquired some of Indian cinema’s most anticipated films, including KGF-2 and Vikrant Rona, as well as critically acclaimed films like Garuda Gamana. This year, Vrushabha Vahana expanded its film catalogue by over 150 titles
Inspired by the channel’s enormous success, #ZeePiccharHD was launched, a first in Kannada cinema networks. The station also gained a lot of popularity by presenting the Weekend with Ramesh actors on their birthdays. Picchar Weekend in Dodmane, Picchar Weekend in Black and White is a one-of-a-kind programme on any cinema channel.
“We created Zee Picchar two years ago as a tribute to Kannada movie fans, and it brings us great pleasure to report that it has achieved its goal of being the premier Kannada movie destination. This channel illustrates our commitment to providing our viewers with the content they want to see. As we begin the third year of our journey, we are excited to continue to grow with our audiences keeping them engrossed in great content curated with care,” said Raghavendra Hunsur, Zee Kannada & Zee Picchar’s Business Head.
