In this fast-moving world of digital advancements are in its peak stages. From booking tickets to ordering food online has become a normal thing these days. So, we are about to say the changes these advancements made in our digital mediums be it a TV show or reality shows etc, the effect is still evident in all phases. WhatsApp is one of the integral part of our day to day life. The raise of this messenger app is commendable. It is the third most used social media app after Facebook and YouTube. So, getting the most out of it using the new features like bots are quite commendable. So along with the chat-bot automation, AR features were the new technologies out now. AR Promotions are a rage today in the market too.
Using these technologies effectively in the most preferred areas is what Cinthamani Computer did and they are on track now. From AR platform to WhatsApp bots they have made their presence felt in these sectors. Right now, associated with the big names like Zee Tamil &Asianet we could say that it’s a great start for this young and vibrant team from Chennai. The conventional methods used in reality shows were not so appealing for the audience actually, like spending money for messages and also missed call feature for their favorite contestants. Things changed here when Cinthamani Computer scooped in with this new feature which is integrated with WhatsApp helping users to vote for these contests. Well, spending time on these new techniques have vastly improved the users reach for these contests held by broadcasters. People were always concerned about the money they spent on these things but what if this situation is sorted out by one of the apps they use, there comes these technological advancements. Zee Cine Award wanted voting system which was interactive and simple for the audience. Cinthamani’s WhatsApp software helps you in selecting our favourite actor or actress by sending a simple message from our WhatsApp. Things went way on top after that. Fans went crazy with these new voting style and it was a huge success for Cinthamani computer during Zee cine awards recently.
While speaking with Siju Prabhakaran Cluster Head – South Business of Zee Network he poured us with some great things about Cinthamani Computer and this team. They were using the conventional methods of voting for their previous programs.
So they were looking for some new techniques which would reach the higher ratio of audience this time around. So integrating this technique in WhatsApp brought in a great chunk of votes from previous years. He also added that these newly evolving world they should be updated too siting the addition of Cinthamani Computer were a huge plus for them. He also never forgotten to mention the main man behind this success from Cinthamani Computer Mr.Ashish – Digital Head – who was instrumental in this process through out. Ashish recommended to use Whatsapp for reaching the wider audience.He also added that Ashish and team were helpful throughout gaining inference, implying collation and segregation of data which was key to this project.
S Ashish – Digital Head, Cinthamani Computer “One of the main advantages of these new technologies put forward by Cinthamani computer is that our users use it every day as its present in their most used app ie, Whatsapp. As it is a messenger platform it gets the users complete attention as we desire. Another thing to be added is the immediate contact, it can have with the user due to its messenger nature.”
Augmented reality is the next thing Cinthamani Computer has set their foot upon. They are officially associated with Facebook & Instagram Spark AR and has been working with the leading broadcasters like Sun Network, Star Vijay, Lyca Productions, Sangbad Pratidin and many more. Many would have heard about the Sangbad Pratidin’sAsura AR is still the highest recorded impression for Facebook in India. It’s pretty fascinating work in AR sector too by these guys. No one can forget their work for Lyca Productions 2.0. The Super Star Rajnikanth flick which was a phenomenon at that time. The AR effects embedded with the smartphone cameras were hugely appreciated too. In short, a technology that transformed a digital image on a user’s view from the real world into a new layered view, which was very well received too.
While Speaking to Asianet’s Digital Head – Mr. Rajesh regarding the AR technique used in their recent show Bigg Boss, he added he was so happy that the audience loved it all the way and viewers count were incredible for this AR integration. Teenagers to house wives everyone used this and the feedbacks were brilliant, he added.
Overall with these technologies kicked in Cinthamani Computer are well ahead in their path in their technological advancements. They have already made their presence in these digital platforms with these big blockbuster films and also in the only one of the most viewed reality shows like Big Boss. To be in this fast-growing world their vision and viewpoints are to be highly appreciated. Let’s wait for more technological innovations from this youthful team.
