• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Friday, February 26, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

ZEE Tamil and Asianet ropes in Cinthamani for Digital Automation process

by Editorial
February 15, 2020
in Featured, Mobile/Digital, Television, Uncategorized
3 min read
Remove term: Cinthamani Computer Cinthamani Computer
Share Share ShareShare

In this fast-moving world of digital advancements are in its peak stages. From booking tickets to ordering food online has become a normal thing these days. So, we are about to say the changes these advancements made in our digital mediums be it a TV show or reality shows etc, the effect is still evident in all phases. WhatsApp is one of the integral part of our day to day life. The raise of this messenger app is commendable. It is the third most used social media app after Facebook and YouTube. So, getting the most out of it using the new features like bots are quite commendable. So along with the chat-bot automation, AR features were the new technologies out now. AR Promotions are a rage today in the market too.

Using these technologies effectively in the most preferred areas is what Cinthamani Computer did and they are on track now. From AR platform to WhatsApp bots they have made their presence felt in these sectors. Right now, associated with the big names like Zee Tamil &Asianet we could say that it’s a great start for this young and vibrant team from Chennai. The conventional methods used in reality shows were not so appealing for the audience actually, like spending money for messages and also missed call feature for their favorite contestants. Things changed here when Cinthamani Computer scooped in with this new feature which is integrated with WhatsApp helping users to vote for these contests. Well, spending time on these new techniques have vastly improved the users reach for these contests held by broadcasters. People were always concerned about the money they spent on these things but what if this situation is sorted out by one of the apps they use, there comes these technological advancements. Zee Cine Award wanted voting system which was interactive and simple for the audience. Cinthamani’s WhatsApp software helps you in selecting our favourite actor or actress by sending a simple message from our WhatsApp. Things went way on top after that. Fans went crazy with these new voting style and it was a huge success for Cinthamani computer during Zee cine awards recently.

Siju Prabhakaran
Siju Prabhakaran

While speaking with Siju Prabhakaran Cluster Head – South Business of Zee Network he poured us with some great things about Cinthamani Computer and this team. They were using the conventional methods of voting for their previous programs.

So they were looking for some new techniques which would reach the higher ratio of audience this time around. So integrating this technique in WhatsApp brought in a great chunk of votes from previous years. He also added that these newly evolving world they should be updated too siting the addition of Cinthamani Computer were a huge plus for them. He also never forgotten to mention the main man behind this success from Cinthamani Computer Mr.Ashish – Digital Head  – who was instrumental in this process through out. Ashish recommended to use Whatsapp for reaching the wider audience.He also added that Ashish and team were helpful throughout gaining inference, implying collation and segregation of data which was key to this project.

S Ashish
S Ashish

S Ashish – Digital Head, Cinthamani Computer “One of the main advantages of these new technologies put forward by Cinthamani computer is that our users use it every day as its present in their most used app ie, Whatsapp. As it is a messenger platform it gets the users complete attention as we desire. Another thing to be added is the immediate contact, it can have with the user due to its messenger nature.”

Augmented reality is the next thing Cinthamani Computer has set their foot upon. They are officially associated with Facebook & Instagram Spark AR and has been working with the leading broadcasters like Sun Network, Star Vijay, Lyca Productions, Sangbad Pratidin and many more. Many would have heard about the Sangbad Pratidin’sAsura AR is still the highest recorded impression for Facebook in India. It’s pretty fascinating work in AR sector too by these guys. No one can forget their work for Lyca Productions 2.0. The Super Star Rajnikanth flick which was a phenomenon at that time. The AR effects embedded with the smartphone cameras were hugely appreciated too. In short, a technology that transformed a digital image on a user’s view from the real world into a new layered view, which was very well received too.

While Speaking to Asianet’s Digital Head – Mr. Rajesh regarding the AR technique used in their recent show Bigg Boss, he added he was so happy that the audience loved it all the way and viewers count were incredible for this AR integration. Teenagers to house wives everyone used this and the feedbacks were brilliant, he added.

Overall with these technologies kicked in Cinthamani Computer are well ahead in their path in their technological advancements. They have already made their presence in these digital platforms with these big blockbuster films and also in the only one of the most viewed reality shows like Big Boss. To be in this fast-growing world their vision and viewpoints are to be highly appreciated. Let’s wait for more technological innovations from this youthful team.

Tags: Cinthamani ComputerS Ashish Cinthamani Computer

Related Posts

Unemployment emerges as India’s biggest worry, pushes COVID19 to 2nd spot in February: Ipsos survey
Featured

Unemployment emerges as India’s biggest worry, pushes COVID19 to 2nd spot in February: Ipsos survey

by Editorial
February 25, 2021
0

New Delhi: According to the February wave of the Ipsos What Worries the World global survey, Unemployment has emerged as...

Read more
Nielsen rolls out id resolution system for global attribution measurement
Advertising

Nielsen rolls out id resolution system for global attribution measurement

by Editorial
February 25, 2021
0

Mumbai: Nielsen (NLSN) today announced a new approach that moves away from third-party cookies to privacy-centric, people-based identifiers for Attribution....

Read more
TAM AdEx: Ad Volumes of Retail sector on Television plunged by 35% in Y 2020 over Y 2018

TAM AdEx: Life Insurance Ad Volumes in Print witnesses 34% growth

February 25, 2021
ASCI guidelines boon or bane for Influencers?

ASCI guidelines for Influencers; boon or bane ?

February 24, 2021
Vishwanath Shetty, Pocket Aces

Branded content at Pocket Aces have observed a 50% year-on-year revenue growth: Vishwanath Shetty, Pocket Aces

February 24, 2021
Shahir Muneer, Founder and Director,Divo

Influencer marketing is here and well to stay, with the number of brands and adoption to it increasing day by day: Shahir Muneer

February 24, 2021
We firmly believe that alone we can do little but together we can do a lot: Ankur Gupta, Golden Shine Trust

We firmly believe that alone we can do little but together we can do a lot: Ankur Gupta, Golden Shine Trust

February 24, 2021
ASCI’s mandate is to look at advertising content and make sure that it is honest and non-offensive, and fair: Manisha Kapoor, ASCI

ASCI’s mandate is to look at advertising content and make sure that it is honest and non-offensive, and fair: Manisha Kapoor, ASCI

February 23, 2021

Subscribe to Newsletters

Trending

MX Player ropes in Sidd Mantri as Senior VP, Product
Featured

MX Player ropes in Sidd Mantri as Senior VP, Product

by Editorial
February 25, 2021
0

Mumbai: MX Player has roped in product expert/ leader Sidd (Siddharth) Mantri as Senior VP - Product, who is responsible...

COTT Week 7: Live Telecast was the top show with 47.42 Million unique viewership.

COTT Week 7: Live Telecast was the top show with 47.42 Million unique viewers

February 25, 2021
India will account for 76% of the Disney+ base in APAC and 40% of revenues this year: MPA

India will account for 76% of the Disney+ base in APAC and 40% of revenues this year: MPA

February 25, 2021
Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance

We are a brand that leads with empathy and genuinely addresses customer needs: Ruchika Varma

February 25, 2021
Asianet to telecast a new serial “Santhwanam“ from 21st September

Asianet to telecast a new serial “Santhwanam“ from 21st September

September 19, 2020

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.