Chennai: Zee Tamil, one of the leading General Entertainment Channel (GEC) in the Tamil Nadu market is set to launch yet another fiction show, to strengthen its original content in the afternoon time-band. The show will reflect Zee Tamil’s commitment towards progressive storytelling amplified by notable cast selections and a talented team of technicians.
Chithiram Pesuthadi is a progressive social drama delivering a strong message that a daughter is equal to a son in every way. The women-centric narrative of the serial attempts to break down gender stereotypes and shape the way society thinks about women’s rights and gender equality. The show will be telecasted on weekdays, from Monday to Saturday at 2:30 PM, only on Zee Tamil and Zee Tamil HD. Audiences can also enjoy the show at their leisure anytime on Zee5.
Set in the late ’90s when female infanticide was still prevalent, the show follows the journey of Thangmayil – a hardworking and aspirational girl who aims to become an IPS officer to make her father realize the wrong he committed to rejecting her at birth. The character’s journey towards achieving this feat forms the crux of the story. The show can be viewed as an ode to the strong women of the ’80s and ’90s both in the reel world of television and the real world of gradual social transformation. Through its novel approach, Chithiram Pesuthadi aims to break the shackles of discrimination against women and present an inspiring story that has the power to shift perceptions and bring in a change of heart.
Speaking on the launch of the new show, Siju Prabhakaran, EVP & South Cluster Head, Zee Entertainment Enterprises, Pvt. Ltd. said, “Inspired by the society around us, Chithiram Pesuthadi is a carefully crafted tale aimed at entertaining viewers while throwing light on a women’s fight against the attitudes and roles imposed by society as she seizes every opportunity to prove them wrong. Through these compelling narratives, our goal is to go a step further in bridging the gap between reel and real, in a way that brings out a positive change in the world.”
The stellar cast includes Deepika. R as Thangmayil, Shiv Sathish as Jeeva, Baboos Baburaj as Gurumoorthy, and Jeyashree as Gomathi among others.