Mumbai : “Jamai Raja” will decide the future of domination of women in Television Medium as Zee TV’s new Fiction property titled Jamai Raja will break the stereotype and ask “if the bahus have done it all along, why can’t the son-in-law? – Yes, it has a Male Protagonist.
Zee has never shied away from experimenting with content, be it any genre from Rishtey, Gubbare, Jhansi Ki Rani to Qubool Hai and Cinestars Ki Khoj, the shows have tried to capture all aspects of human emotions.
Jamai Raja to commence from 4th August onwards, will convey the bold message of channel’s new strategy ‘enough of the women, let’s go on men now’ to be aired on weekdays at 8:30 PM
The son-in-law, without a doubt, has enjoyed great importance in Indian culture, but the upcoming show will show the male protagonist proactively take on what has been otherwise considered a woman’s prerogative, and embark on a journey of setting right the discord between his wife and mother-in-law, after marriage.
The show is produced by Ashwini Yardi and actor Akshay Kumar who will make his debut as television producer under the banner Grazing Goats Pictures.
The new offering is set against the swish backdrop of south Mumbai’s upscale Cuffe Parade and will star Ravi Dubey, Nia Sharma in the lead roles.
“We are always trying to do something new with various producers, directors, writers and actors. There is no dearth of support when you want to take risks at Zee because our management really believes in that. Until we don’t innovate, we are not living up to our reputation,” says Namit Sharma the channel’s Programming head who joined Zee in February and this is his first project in the channel.
Though the channel and the producers are confident about the new show, the media agency people are cautiously decided to keep their figures crossed to see how the story unfolds and what kind of numbers it’s going to deliver.