Mumbai: Zee TV is all set to launch a stimulating love story, Yeh Teri Galiyaan. Produced by Cinevistaas, the show will go on-air from 25th July 2018 at 7 PM.
The show explore the story of two innocent children Shantanu and Puchki being raised in Kolkata’s red-light district of Sonagachi. A beautiful friendship commences only to be forcefully separated by destiny. While the boy is raised away from Sonagachi and studies abroad, the girl grows up in the red light district and becomes a dance teacher for kids at an NGO. Will they, as adults, ever be able to unite as lovers or will the societal pressure of ‘background’ and ‘upbringing’ pose a hurdle in their path?
Yeh Teri Galiyaan delivers a strong message about equal opportunities for commercial sex workers, or anyone for that matter, to rise beyond their reality, to envision and work towards a better future and be accorded dignity and respect. After all, it is the ‘route’ you choose and not your ‘roots’ that should matter!
Deepak Rajadhyaksha, Deputy Business Head, Zee TV said “While judging others cannot ever be entirely eliminated, it is the manner in which we evaluate people and form opinions about them that can do with a re-think. Our next fiction offering Yeh Teri Galiyaan will prod our viewers into looking past someone’s background and respecting them, instead, for their aspirations and achievements as an individual. Packed with elements like adorable childhood friendships, separations, love, self-respect, betrayals, social stigma, pride and prestige, the show has all the drama to be a complete entertainer in the early primetime slot. With a strong line-up that makes us the undisputed slot leaders from 9 PM to 11 PM, we are hopeful that this intense drama will further strengthen our early primetime. As a robust launch pad to the show, we have innovated and conceptualised a week-long Saawan Mahotsav on our immensely popular Kumkum Bhagya starting a day prior to the launch of Yeh Teri Galiyaan and the show’s promos, disruptive pop-up astons, integrated bumpers and cast integrations across our non fiction properties have grabbed eye-balls and ensured pre-buzz for the show. ”
Producer Sunil Mehta from Cinevistaas said, “With Yeh Teri Galiyan, the point we wish to make is – It doesn’t matter where you’re from, what counts more is where you’re headed. The show starts with an endearing childhood friendship set in a red light district. Then a betrayal and separation result in the boy being raised in a more ‘respectable’ environment while the girl continues to grow up right there and becomes an NGO dance teacher. Even though its perfectly dignified to be a dance teacher, the show will explore how her background will pose obstacles in the path of her relationship with the boy. The concept and the world in which the show is set has not been attempted so far on television. We are confident that this show will strike a chord with the audience and bring about a change in people’s attitude and mindsets. We have had the privilege to associate with Zee TV in the past and we hope to strengthen our association with the channel through this new offering.”
