Mumbai: Hindi Entertainment Channel Zee TV is now geared up to welcome another season of its immensely popular franchise for the youngest dancing talent in the country. Season 5 of DID L’il Masters will premiere on 12th March and air on Saturdays and Sundays at 9 PM.
In the run-up to the much-awaited launch of ‘DID L’il Masters season 5’, the channel has set out on a marketing blitzkrieg across the country to ensure that the new season creates mass hysteria of an unforeseen magnitude.
The highlight initiative was the biggest and first-of-its-kind fan-sourced 360-degree dance video mosaic on the streets of Mumbai which was captured by a 360-degree rotating camera. Each such 360-degree dance video of a DID buff dancing their hearts out made its way into a 30 ft x 11 ft video mosaic. The three-day activity that commenced on 5th March at Bandra’s Carter Road Promenade, witnessed a total of 1500+ entries by 7th March, thus paving way for the channel to make a spectacular entry into the International Book of Records. The gorgeous judge of the show, Sonali Bendre too participated in this activity by recording the final video to register a world record of the ‘World’s biggest 360-degree Video Mosaic’ using maximum, unique 360-degree videos sourced within 72 hours.
Taking the joy of dancing into the by-lanes of India where dreams often do not find avenues, Zee TV collaborated with GiveIndia to host dance workshops for underprivileged kids supported by the giving platform in Varanasi, Ahmedabad and Nagpur. While the three talented DID L’il Masters skippers- Vaibhav Ghuge, Vartika Jha and Paul Marshal demonstrated simple choreography for the kids to follow, it was the unbridled joy and innocent love for dancing on each of their faces that that made the workshops such a huge success!
As part of this noble initiative, DID L’il Masters is raising fund to educate & empower underprivileged children. The channel encourages all to join hands and make a contribution through the below link https://fundraisers.giveindia.org/fundraisers/join-hands-with-dance-india-dance-lil-masters-to-educate-and-empower-underprivileged-children-donate-now .
Be it encouraging judges and skippers to perform the DID hook step or giving its audience a true flavour of the DID manch via augmented reality screens installed across malls in Delhi, Lucknow, Nashik, and Aurangabad, Zee TV truly managed to bring the entire dance community under one roof.
Catering to more than 1 lac people per day, the channel also used floating OOH in key Mumbai sites i.e., Bandra Worli Sea Link & Juhu beach for high Impact visibility.
