ZEE Entertainment Enterprises Ltd. (ZEE) has initiated strategic measures led by MD & CEO, Mr. Punit Goenka, to revamp its Technology & Innovation Centre for cost-effective growth.
Basis the guidance received from the Board during the recently conducted Monthly Management Mentorship (3M) Program, the MD & CEO has pruned the TIC’s structure by approximately 50% and streamlined its scope of work. Going forward, the TIC will maintain a sharper focus on enhancing the overall Content Creation, Distribution and Monetization process for the Company by utilizing technology led tools to gain deeper insights into consumer preferences.
Speaking on this decision, Punit Goenka, MD & CEO, ZEE said, “We are laser- focused towards creating exceptional content that is rich and engaging for our viewers. We have a huge responsibility on our hands to live up to the expectations of billions of viewers across the globe and we will continue to win their hearts. To achieve this, we need the blend of a creative approach, detailed consumer insights and futuristic technology
solutions. The core and streamlined team at TIC will now only focus on enabling and empowering us in this process of content creation, distribution and monetization.”
The Company’s management, led by R. Gopalan, prioritizes frugality, resource optimization, and quality content to maximize shareholder value through strategic actions.
The Company recently announced the strategic realignment of its Revenue vertical, that is now being directly driven by the MD & CEO. The key changes actioned at the TIC are in line with this macro-level strategic approach, with an objective to arrive at a cost- effective structure that is competent and productive enough, to deliver the same level of output towards the Company’s growth.
Under the guidance of the Board, the MD & CEO is taking concerted efforts to achieve a streamlined structure of the organization and optimize resource utilization for improved efficiencies, to enable long-term growth.
