The performance marketing arm of ZenithOptimedia, Performics, continues to grow in the APAC region, launching in Indonesia.
ZenithOptimedia launched Performics Asia Pacific back in 2011 with just one office and 24 employees. Over the last four years the brand has grown significantly with 12 offices and more than 300 members of staff.
Indonesia marks the 9th market launch for Performics and represents a real growth opportunity, as marketing forecasts predict that digital spend will more than double in the market over the next three years. Performics will focus on SEO, SEM, Programmatic Buying and Digital Media Planning solutions for a number of existing APAC and local clients including Puma, Air Asia Go, DBS Indonesia and Mead Johnson.
Parjono Sudiono, will head up the Performics business within the market. Parjono previously held the role of Digital Group Head at IGNITE, the digital division of Initiative Media, where he was responsible for the digital strategy, planning and buying, Programmatic and Performance Marketing for all Nestlé brands in Indonesia.
Asia Pacific Head of Perfomics, Gareth Mulryan said of the launch: “Performics continues to grow from strength to strength in the region. We spent 2013 growing our business geographically, and during 2014 we focused on broadening our key products in SEO, content and data analytics. This year we have been growing simultaneously as we have the demand and scale to do so. In Indonesia, we already have some great clients on board and I look forward to working closely with Parjono to ensure our strong performance marketing proposition helps bring real value and drives ROI for these clients”.
On his new role, Parjono said: “Given the fast changing media scene in Indonesia, now is the perfect time to launch and I am extremely excited to be a part of it. I am looking forward to helping clients better understand the digital habits of their consumers, and to ensure they reach them at the right time with the right message to deliver the most effective and impactful campaign”.
