Bangalore: Zepto, a quick commerce platform, has launched its highly anticipated SuperSaver campaign, starring Akshay Kumar and Jr. NTR. With the tagline “Prices itne low, ek baar dekh toh loh,” the campaign showcases unbeatable prices curated by sellers on Zepto, making it the ultimate shopping destination for value-conscious consumers. This marks a major milestone for Zepto, as it becomes the first brand ad to air on TV.
The SuperSaver campaign takes a pan-India approach, ensuring it resonates across different regions. Akshay Kumar, known for his comic timing and mass appeal, brings his signature Hera Pheri, Welcome, and Singh is King-style humor to the campaign, making it relatable and engaging for Hindi-speaking audiences. Meanwhile, Jr. NTR leads the Southern version, delivering the message with his trademark intensity and regional charm, effectively connecting with his massive fanbase across South India.
Chandan Mendiratta, Chief Brand and Culture Officer at Zepto, shared his excitement about the campaign’s launch, stating, “Zepto’s SuperSaver campaign ignites the excitement of fast and smart shopping. Akshay’s vibrant energy and Jr. NTR’s intense charisma is the perfect match for Zepto’s spirit, blending the thrill of quick shopping with substantial savings. We thank our sellers for enabling SuperSaver and the prices featured on our platform. In a first for Zepto, the campaign will be launched across TV, YouTube, Meta, Out-of-Home (OOH), and will feature various in-app integrations.”
Expanding Zepto’s Reach Across Digital & Traditional Media
The SuperSaver campaign will be broadcast on TV and featured across YouTube, Meta, Out-of-Home (OOH) advertising, and in-app integrations, ensuring maximum visibility and engagement. The campaign is also set to make a splash during the ICC Men’s Champions Trophy 2025 final, reaching millions of cricket fans during one of the most-watched events in the country.
The ads have been conceptualized and produced internally by Zepto, in collaboration with Third Floor Films, further demonstrating Zepto’s commitment to creative storytelling and consumer engagement.
