Zigly, which bills itself as India’s first tech-enabled omni-channel pet care brand, has launched a new brand campaign titled #NoCompromise.
The campaign, which began on January 26th, 2023, aims to encourage pet owners to prioritize the well-being and happiness of their pets by delivering high-quality pet care services.
The campaign, which is set to run for one month, will be featured on social media, YouTube, radio, the My Gate app, and outdoor advertising, as well as at all of Zigly’s experience centers. The campaign will include four short films, with one film set to be released each week.
Sharing his thoughts on the same, Pankaj Poddar, Group CEO, Cosmo First said, “We have come to a point in our lives where we no longer want to settle for anything less than the best. We want the best fashion, the best food, and the best services. This change in consumer behaviour has also been observed among pet parents who now prefer to take their pets to brands that offer a variety of options and high-quality products and services. Zigly is proud to be a part of this journey and help raise awareness about the importance of not compromising when it comes to our pets’ overall wellbeing. Through our campaign #NoCompromise, we aim to inspire and educate people on quality pet care.”
The consensus among Indians has been to accept things the way they are and to compromise in certain aspects of their lives. However, this mind set is changing, people now want the best for themselves and refuse to settle for less. In the same vein, pet owners should not compromise when it comes to their pet’s health, grooming, spa time, or food and products. The campaign, which will include a variety of marketing initiatives, is designed to educate pet owners about the importance of quality pet parenting.
Sharing his thoughts on the same, Ambarish Sikarwar, Business Head, Zigly said, “Pet parents always want the best for their furry children, but good quality pet care products and services can be difficult to fZigly’s brand campaign encourages #NoCompromise on pet careind. Zigly offers a wide range of services and products that are practical and affordable so that they don’t have to make compromises when it comes to their pet’s needs. We’re continuously expanding our product line to be able to offer even more solutions for pet parents, and all of our products are designed with pets’ comfort and practicality in mind. For Zigly, this campaign is a commitment to never compromise on what’s best for your pets.”
Watch the film here:
