New Delhi: Zomato, India’s leading food ordering and delivery platform, has launched a powerful new campaign celebrating Indian para-athletes who prove that relentless hustle, not circumstances, creates true champions. Timed with the historic debut of the World Para Athletics Championship in India, the initiative highlights the inspiring journeys of athletes who embody resilience and the spirit of Zomato’s Fuel Your Hustle campaign.
As part of its official collaboration with the Paralympic Committee of India (PCI), Zomato’s campaign spotlights seven para-athletes – Rinku Hooda, Hokato Sema, Pranav Soorma, Simran Sharma, Praveen Kumar, Preethi Pal, and Yogesh Kathuniya. These athletes exemplify perseverance, strength, and self-belief, serving as a beacon of motivation for millions.
The multi-format campaign brings their stories to life through films, OOH, print campaigns, and digital content, focusing on the moments that truly define them – the 5 AM training sessions, the mental battles, and the incremental victories that build toward larger triumphs. Each creative execution demonstrates how the principles driving para-athletic excellence – consistency, resilience, and unwavering self-belief – are the same qualities that fuel success in everyday life.
Through this campaign, Zomato reinforces its commitment to inclusivity, celebrating grit, and supporting India’s athletes in their relentless pursuit of excellence.
Commenting on the initiative, Sahibjeet Singh Sawhney, Marketing Head, Zomato, said, “These athletes show up with crazy discipline, day in and day out. That’s what inspired us to partner with the Paralympic Committee of India, as the World Para Athletics Championship comes to India for the first time. It’s incredible to see homegrown athletes compete at the highest level and remind all of us what real hustle actually looks like.”
