To mark its 16th anniversary, Zomato launched a creative and nostalgic ad that quickly captured social media’s attention. The ad, featured in the Times of India, mimicked the style of old political posters, complete with formal titles like “Sh. Deepinder Goyal” and a heartfelt “koti koti dhanyavaad” (a thousand thanks) to its loyal customers.
The ad’s design and message paid tribute to Zomato’s journey over the years, combining nostalgia with humor. The ad humorously listed the titles of Zomato’s key team members, resembling a traditional political campaign poster. The campaign also promoted Zomato Gold with a special offer, inviting customers to join in the celebration.
Social Media Reaction
The ad quickly went viral on social media platforms. One tweet humorously noted that Zomato’s slogan sounded like a political promise, joking that Zomato might soon offer free biryani to everyone. This playful comparison added to the ad’s appeal, making it a hot topic of conversation.
https://x.com/xthefunnyfeed/status/1811020562027925910?s=12&t=haDGZJ1eUtbYW_j96Ddq8A
Another internet user wrote, “Zomato Time for some Masterclass on Marketing – More Money Coming To You This Way. I am already In.”
https://x.com/manabi60359672/status/1811019032029516226?s=48&t=haDGZJ1eUtbYW_j96Ddq8A
“Zomato should start introducing themselves as a marketing firm.
P.S.- Every damn time, they are leveling up the marketing game,” another post read.
https://x.com/satyamgupta02/status/1811015851404820895?s=46&t=haDGZJ1eUtbYW_j96Ddq8A
While the ad campaign was praised for its uniqueness, the regional version’s lengthy phonetic read risked losing viewer attention.
