Mumbai: Indian agency network Zoo Media and international agency DCMN are partnering to deliver integrated marketing solutions. These combine offline and digital strengths and the goal is to drive business growth.
Solving Strategy Gaps for Indian Brands: Brands often face the challenge of maintaining a unified narrative while managing multiple agencies. One of the primary motivations behind this partnership is the need for a consistent and cohesive marketing strategy that spans both offline and online platforms. This partnership offers what the companies call a streamlined solution. The aim is to ensure that brand messaging remains consistent and impactful across all channels.
“Traditional and digital marketing have often operated in silos, and our partnership with DCMN is set to change that. By integrating the widespread reach of television with the efficacy of digital platforms, we are in a unique position to challenge mainline agencies and offer brands a cohesive and comprehensive marketing strategy. I am confident that this strategic approach will drive significant results and set a new standard in the Indian marketing landscape,” emphasised Suveer Bajaj, co-founder Zoo Media Network
Leveraging Advanced Technology for Indian Brands: DCMN’s proprietary technology, featuring advanced tools for measuring the impact of offline campaigns at a CPX level, media buying, campaign optimization, and real-time reporting, will now be accessible to Zoo Media’s client base across the Indian subcontinent.
“We are quite excited about our partnership with Zoo Media. After eight years of operations in India, mainly focussed on Offline media, we are looking at expanding our capabilities and offerings. In Zoo, we have found a partner that shares our DNA and core values. Combining Zoo’s immense experience and specialised tools in digital marketing with DCMN’s data-driven approach, experience and advanced tracking tools for offline media, we form a powerful team. Together, we can devise cohesive strategies that help brands scale to the next level in a transparent, ROI-driven way,” said Bindu Balakrishnan, country head India DCMN.
The partnership aims to enhance the efficiency and effectiveness of campaigns donbe by brands.
A Unified Solution for Complex Marketing Challenges: In an era where marketing is becoming increasingly complex, this partnership focusses on simplicity and efficiency. Brands no longer need to juggle multiple agencies and points of contact. The JV looks to solve their complex marketing problems with a cohesive strategy and execution plan.
Bajaj said, “Zoo’s global growth objective is to expand into North America, Europe, The Middle East and South East Asia; and this partnership is aligned with our goals. By establishing a strategic presence in Europe, we’re laying the groundwork for broader expansion. I firmly believe that the success of this collaboration will lay the groundwork for future alliances across the globe.”
